Writing Assignment 1) Groupon’s Revenue Recognition issues In September 2011‚ Groupon dramatically changed the way it reported revenue. Prior to this date‚ Groupon recorded revenue acting as a principal‚ not an agent. Recording revenue in this manner means that Groupon was recording a “cost of goods sold” entry with each “revenue” entry on every sale it made. These entries heavily inflated the amount of revenue Groupon was reporting. Although net income was not affected by this‚ many other things
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organizations of all types‚ sizes‚ locations and industries. Groupon company is trying to shed its image as a failed email-based daily-deals website after a lot of allegations of false financial accounting about their profit to the public. In this case Groupon has to go through again its business model about the spending and earnings for its company. It is expensive to hire 15‚000 workers that works for the company in sending email to Groupon subscribers‚ customer service teller and writers who have
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To: Board of Directors From: Corporate Investments Date: 08/12/11 Re: Groupon investment Groupon’s business model is based around offering mass discounts on certain products and services to subscribed customers from merchants that have signed up with them. The strategy used combines economies of networking and economies of scale. (Mordoekataus‚ 2011) Groupon has demonstrated vast growth in terms of reporting revenue of $713.4 million in 2010‚ reaching over 83 million subscribers while advertising
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companies are always trying to find ways to have consumers gravitate towards them. There are many ways‚ but a very effective way is by coupons. Such as the company Groupon has successfully done by attracting many people to its site with loads of deals for consumers to choose from. Looking for tickets for the Grand Mini Prix in Las Vegas? Groupon is your go to website or app to find tickets at a much cheaper value! Many people will gravitate towards cheaper prices making them to want to use the website
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The Groupon Effect Harness the Behavior‚ Not the Deal February 2012 Context Daily deal sites have become a regular fixture in the columns of respected business publications ranging from the Wall Street Journal to the Financial Times What… Is the hype about around deal sites? Their growth in popularity with consumers has garnered frequent attention from analysts‚ highlighting their success only to meet it with equal skepticism With so much interest in the market‚ Grail Research
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Summary Contents About Groupon……………………………………… 4 The History of Groupon………………………….. 4 Groupon’s business model…………………. 5 Type of business………………………………….. 7 Products/Services provided by Groupon…………………………………….. 7 Strategy formulation and planning………….. 8 Groupon Plans………………………………………… 9 Financial Status…………………………………….. 9 SWOT Analysis……………………………………. 10 Competitors Analysis………………………………. 13 Business and economic climate…………….. 14 Management structure………………………. 16 Groupon Infrastructure…………………………
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SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 | Summary The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this
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GROUP PROJECTS GUIDELINES MARKETING Group Case Analysis Write-up (20%) You are required to submit 4 group case analyses assignments. Each will count for 5% of the final grade and these assignments are to be done with your study group. Each write-up must begin with a concise executive summary (no more than 200 words). All assignments should be submitted in class. The main case analysis report should be written using 12-point Times New Roman font‚ double-spaced‚ with one-inch margins on all
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I. Presentation of the firm and its business operations History : Groupon is a deal-of-the day website created in 2007 by Andrew Mason and it’s based on the concept of group purchase. Groupon became ‘Groupon City deal’ by acquiring the company ‘City deal’‚ which was a copy of the concept of Groupon in Europe. The firm is located in more than 40 countries in the world. Description : The concept is very simple ; indeed‚ it gives the opportunity to the customers to take advantage of strong discount
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CAM 1 Instruction sheet V 2.1 Students will perform a Case Analysis Memoranda (CAM) assignment. The name of the case is Meli Marine which is available from Richard Ivey School of Business‚ Harvard or from the WLU book store. This instruction sheet covers this assignment. This is a close case assignment The marking and overall assessment will be based on how students answered the posted question based on the information found in the case and nowhere else. This assignment has a specific due
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