"Groupon case" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Good Essays

    Groupon

    • 647 Words
    • 2 Pages

    Introduction Groupon is a company that mainly conducts business operations online on a website. The company features discounted vouchers on its website that subscribers can purchase and use at local and international companies. The company started operating in 2008 in Chicago and gradually expanded its services to other parts of the world. This paper explores various issues presented in a case study about Groupon to determine whether its business model is sustainable or not Analysis Based on the

    Premium Business model Merchant Commerce

    • 647 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Case Study : Groupon

    • 535 Words
    • 3 Pages

    Case Analysis: Groupon’s Challenge Strategic Issues and Analysis Groupon is an online group purchase website that offers customers a discount on different kinds of products and services. The biggest challenge for the company is that its business model is easy to copy. Evaluation and Analysis Groupon takes advantage of economies of scale to provide its customers with daily good deals. When the deals have obtained a certain quantity of buyers‚ the buyers will get the discount on the deals

    Premium Economics Marketing Strategic management

    • 535 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Groupon

    • 2871 Words
    • 12 Pages

    Applied to the Case of Groupon Maastricht University School of Business and Economics Maastricht‚ Dec. 4th‚ 2012 Course: Global Business Table of contents Page 1. Introduction 2 2. Business model 3 3. Organizational Structure 4 4. Groupon’s corporate strategy 5 5. Groupons global strategy 6 6. Groupon’s entry to China 7 7. An Evolving Role 10 8. Conclusion 11 9. References 12 10. Appendix 13 1. Introduction Groupon is a deal-of-the

    Premium Management Strategic management Corporation

    • 2871 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Groupon case study

    • 521 Words
    • 3 Pages

    Question # 1 How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 Million subscribers in 40 Countries today? Goupon figured out that people were looking for simplicity in purchasing deals. They determined what people wanted and that they would purchase these items at a discounted price. They brought these deals to peoples hometowns and made it easy to try new things at a discounted price. Their concept was genious the model

    Premium Risk Decision making software Decision theory

    • 521 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Groupon

    • 590 Words
    • 3 Pages

    Groupon is a deal-of-day website that features discounted gift certificates to its customers redeemable at local or national retailers. For retailers who are associated with Groupon‚ It offers several advantages through free advertising and marketing. For one thing‚ it’s always beneficial for companies to feature their business free on the Groupon web site. With traditional advertising and e-mail marketing‚ retailers pay lots of money up front with no guarantee that the message will reach the consumers

    Premium Business model Management Data analysis

    • 590 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Groupon

    • 2433 Words
    • 10 Pages

    Groupon As a group‚ we have chosen to examine and report on Groupon and relevant information on the marketing strategies and efforts employed by the organization‚ as well as the ethics and social responsibility related to Groupon’s marketing. Groupon’s mission statement according to their letter to shareholders is “To become the operating system of local commerce.” Groupon has stumbled and disappointed users of their services because of rapid growth. Instead of focusing on growth‚ Groupon must

    Premium Marketing

    • 2433 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Groupon

    • 3596 Words
    • 15 Pages

    Groupon Inc. History Groupon is a word combination between “group” and “coupon.” Groupon is a website that offers the best daily deals on restaurants and bars around your area‚ getaways‚ spas‚ goods‚ and things to do. Groupon was launched in November 2008. Groupon is an outgrowth of ThePoint.com‚ an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants. Its headquarters and first market was Chicago‚ then

    Premium Bachelor's degree Google Super Bowl

    • 3596 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Groupon

    • 698 Words
    • 3 Pages

    Sauber Groupon 1. An understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today by developing the concept of making offers that are only carried out if enough people commit to participate in them. Groupon’s simple business model offers subscribers at least one deal in their city each day‚ but the coupon is only valid if a certain number of subscribers sign up for this deal. 2. The Groupon Promise is

    Premium Risk Cognition Marketing

    • 698 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Groupon

    • 850 Words
    • 3 Pages

    Writing Assignment 1) Groupon’s Revenue Recognition issues In September 2011‚ Groupon dramatically changed the way it reported revenue. Prior to this date‚ Groupon recorded revenue acting as a principal‚ not an agent. Recording revenue in this manner means that Groupon was recording a “cost of goods sold” entry with each “revenue” entry on every sale it made. These entries heavily inflated the amount of revenue Groupon was reporting. Although net income was not affected by this‚ many other things

    Premium Revenue Generally Accepted Accounting Principles Income statement

    • 850 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Groupon Case Assignment 2014

    • 5787 Words
    • 27 Pages

    ACTG 630 – Case Assignment Due: Wednesday‚ December 3 Please submit one assignment per group. No more than 3 students per group. Read “Growing Pains at Groupon” by Dutta‚ Caplan and Marcinko (2014) and complete the questions included in the Case Requirements section (beginning on page 238). Instructions for accessing the FASB Codification database: 1. Go to http://aaahq.org/ascLogin.cfm 2. User ID: AAA51526 3. Password: x43AYtX ISSUES IN ACCOUNTING EDUCATION Vol. 29‚ No. 1 2014 pp. 229–245 American

    Premium Revenue Income statement Generally Accepted Accounting Principles

    • 5787 Words
    • 27 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50