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    CONSUMER DECISION MAKING PROCESS (Individual Assignment) On 26th February 2010‚ I have bought a national car‚ Perodua Viva 1.0 for RM35‚ 400 for myself. I have spent a lot of time thinking about this product before I finally come up with a decision to purchase it. Below shows the steps that I go through before I finally make my decision to purchase this car. Generally speaking‚ I follow the 5 steps of decision making process which I have learnt from my MKT2103 Lecturer‚ Mr. Visneh Maran in

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    Details ethical decision-making model chosen Ethical dilemmas for the older adult create complex problems that frequently involve challenges in determining who should be the decision makers concerning a person ’s health care. The following case study represents concerns that are common to the physically-declining elder adult with end-of-life involvement. Discussion of this scenario provides a decision making model in which the DECIDE framework has been chosen to cover concerns regarding the case

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    Decision-making is fundamentally the process of making a choice from a number of alternatives and it has three levels which are individual‚ group and organizational (Buchanan‚ 2010). Nowadays‚ more and more organization use group decision-making and the benefit of group decision-making is that groups offer the advantages of a greater pool of knowledge‚ different perspectives‚ greater problem comprehension and increased acceptance of decision (Hill‚ 1982). While‚ it is the very strengths of a group

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    A CONSUMER DECISION-MAKING PROCESS IN PURCHSING A CAR Research suggests that customers go through five stages in making decision on any purchase (The Engel‚ Blackwell and Miniard‚ 1990). The economic buyer theory published by South-Western college in 1997 () explained that all customers have full information‚ make comparison‚ are rational‚ they have limited resources to satisfy their limitless needs‚ and they want to maximise satisfaction (page). A person who intends to purchase a car‚ go through

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    Critical Thinking and Decision Making Critical thinking means correct thinking in the pursuit of relevant and reliable knowledge about the world. A person who thinks critically can ask appropriate questions‚ gather relevant information‚ efficiently and creatively sort through this information‚ reason logically from this information‚ and come to reliable and trustworthy conclusions about the world that enable one to live and act successfully in it. Critical thinking enables an individual to be

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    recommend that I should explore a skillfully accepted decision-making model and apply the model that is most relevant to my particular situation. Failing to follow the model is an ethical problem in itself; for the reason being that I would creating a greater risk to the public if I were to rely on my own intuition alone about the situation. In my situation‚ I will be integrating Welfel’s ethical decision making model to come up with a final decision. First‚ I am going to recognize that there is an

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    The film “How to Make Better Decisions” was quite interesting. The beginning of the film highlighted how based on science‚ it shows that the decisions we make are bad. We assume that we have a strong awareness of our choices and the reason why we do certain things. I agree with that because every time I make a decision‚ I always think that I know what the outcome would be‚ but really I am only making a decision based on my emotions and I am only assuming to think the outcome will be great. When

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    competitor will succeed. If both firms succeed‚ they will each obtain revenue of 275. a. Should your firm undertake the 200 R&D effort? Use a decision tree. b. Now suppose it is possible for your firm to wait until after the result of your competitor’s R&D effort (success or failure) is known. Is it advantageous for your firm to wait? Use a decision tree. c. Now suppose that the two firms can form a joint venture to pursue either or both projects. What is the expected profit of pursuing both

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    The debate of whether to follow emotions or logic is a complex one. As the given statement seems too strong in suggesting that all those who make decisions based on emotion are poor decision-makers‚ it may be warranted to discuss both the positive and negative role emotions and logic play in our decision making process. In certain cases‚ decisions based on emotion can result in undesirable consequences. There exist several examples of impulsive shoppers who get consumed by the emotion to acquire

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    of analytical tools to make evidence based decisions. We now collect more data than ever before‚ and have access to a growing stable of tools that have the capability to analysis data and provide information. This information can help managers and decision makers understand key metrics‚ discover new metrics and make more informed decisions. This can be applied where appropriate to short‚ medium and to long term business goals. Making informed decisions off more accurate data and the analysis of

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