I. Presentation of the firm and its business operations History : Groupon is a deal-of-the day website created in 2007 by Andrew Mason and it’s based on the concept of group purchase. Groupon became ‘Groupon City deal’ by acquiring the company ‘City deal’‚ which was a copy of the concept of Groupon in Europe. The firm is located in more than 40 countries in the world. Description : The concept is very simple ; indeed‚ it gives the opportunity to the customers to take advantage of strong discount
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Supervision 511 As deputy manager it is within my job role to conduct monthly supervisions which then lead into an annual appraisal. At this time I currently have three supervisees. Whilst holding one of these monthly supervisions with my supervisee I conducted a file audit of their case file as part of my monthly monitoring‚ this helps me to evaluate. I noticed that work which I had previously asked to be completed had not been produced and some of the work which had fell below expected
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Groupon Marketing Plan Table of Contents I. Executive Summary II. Market Summary III. SWOT Analysis IV. Competition V. Product (Service) Offering VI. Keys to Success VII. Critical issues VIII. Mission IX. Marketing Objectives X. Financial Objectives XI. Target markets XII. Positioning XIII. Strategies XIV. Marketing Mix XV. Marketing Research XVI. Implementation XVII. Marketing Organization XVIII. Contingency Planning XIX. Conclusion Executive Summary Groupon‚ Incorporated (Groupon) is
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Topic : Groupon (Part B) Govinderjit Singh (14134) Malik Muhammad Humza (15205) Mohamad Firdaus bin Mohamad Adib (16979) Mohd. Syafick Effandi bin Taufick Effandi (16941) Management Strategy Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission‚ vision and objectives‚ also to achieve better performance and a competitive advantage for their organisation. In Groupon case‚ we have found that the organisation is suffering lost
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Case Study 2 Deals Galore at Groupon 1. What features of contemporary e-commerce does Groupon Now! Utilize? Groupon Now utilizes Mobile e-commerce‚ by providing a mobile app and customers can purchase goods‚ promotions on the go. Social e-commerce‚ customers can share their purchases or refer promotions to their friends using social networking sites‚ such as Facebook & Twitter. Local e-commerce‚ Groupon offers subscribers deals from local businesses. 2. What value does this service provide
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Although Groupon and Living Social are sites where consumers can shop for a bargain for products‚ services‚ and bundled traveling deals‚ there are only some businesses that find true success with the social commerce strategy. In regards to Groupon‚ The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company‚ businesses had experienced high
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In this part I will analyze Groupon’s efforts for sustainable growth in the face of global challenges. Then‚ I will assess the leadership management and its impact on organization’s operations. Actually‚ for any new small company like Groupon to be success and growth quickly for sure it is not an easy work especially in a complex and difficult markets’ challenges. Markets are saturated with such companies. In other hand‚ that doesn’t mean they can’t growth with such situations. In fact‚ there are
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forever‚ so why has Groupon become successful? I believe that Groupon has become successful for many different reasons. First of all‚ Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new‚ exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many‚
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After Groupon created the online platform‚ it allows consumers spread news about interesting items and persuading friends‚ colleagues or families join in. This decrease the time to get the deal. It’s a win-win model for Groupon and customers. Based on Groupon website‚ annual reports‚ and some articles‚ this report aims to find out the value proposition‚ value configuration‚ market seek，and revenue model of Groupon through analysis the operation of Groupon and relationship between Groupon and their
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Product The Groupon product is certainly categorized best as an innovative product. Groupon was the first to enter the “deals” market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the
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