Marketing Activities -----Groupon Hong Kong Groupon is a deal a day websites‚ it provides a newly developed business model that offer group coupon per day. The companies provide the coupon of services and products with discount and it works as assurance contract. That means only if the number of people who sign up for the group coupon meet the minimum‚ the deal will become available. However‚ there are sharply increasing number of the complaints against the products of the group buying websites
Premium Marketing Ethics Economy of the People's Republic of China
can focus on their customers’ area‚ which is mass markets model for customer segments. Groupon Company (2013) states that we have 39.5 million customers in the world‚ and they also will recommend friends and family to join in Groupon deal activities. Therefore‚ the public who includes women‚ student and singles will create a lager number of value for this organisation. Furthermore‚ Gil (2013) claims that Groupon business model are suit to modern consumers. It seems that the most modern consumers love
Premium Marketing Corporation Good
this to report was learn about NPV present value (NPV) method to make capital budgeting decision(Google NEW Project) and success factors involved in mergers and acquisitions(Google-Groupon Case). Answers to the Assignments Part I: Google should go ahead with the new project. Part-II: Google’s acquisition of Groupon would have been win -win situation for both corporations Now I will discuss both parts in detail below. Part I: Capital Budgeting Capital budgeting is the process of making long-term
Premium Net present value Internal rate of return Time value of money
it is provided. The first coupon sales service became an American company “Groupon Inc” (Groupon) which was started in Chicago in 2008. Already in 2009‚ Groupon has sold more than 4 million coupons‚ whereby the company received revenue of 150$ million. In 2010 “Groupon Inc”. bought by a similar very young project copy of Groupon U.S.A. in Russia - Darberry / Darberi was renamed in January 2011 in Groupon Russia. In Russia the market coupon sales came with the creation the site
Premium Marketing Discounts and allowances
framework (tasks‚ people‚ technology‚ and structure). Groupon is the focus organization I would most like to work for. Its mission is to give the best deals to its customers and the best advertising to its merchant partners which appeals to my personal values and frugal nature. Essentially‚ Groupon is a forward-thinking company who assists both the buyer and seller with successful business and purchasing practices. (Groupon‚ 2015) As a company‚ Groupon has four components of a system framework which
Premium Management Organization Psychology
disadvantages of an Initial Public Offering (IPO). The following analysis on how to do an IPO is in order to help you make a decision that is best suited for your enterprise. With the above information‚ I choose to write about “Groupon”‚ the fast growing digital coupon service. Groupon‚ a name that blends "group" and "coupon‚" presents an online audience with deep discounts on a product or service. Act now‚ says the pitch: You have only so many hours before this offer expires. That ’s a familiar come-on
Premium Initial public offering Google Public company
will use Groupon as an example of emerging technology trends on e-business and SCM. Groupon was founded in 2008 in Chicago and offers services or goods from local and non-local businesses to customers at reduced prices. Groupon‚ an e-business service to businesses handles the ads‚ marketing‚ promotion‚ and SCM of the coupons/vouchers being sold. Groupon presents a unique opportunity for businesses interested in selling their services or goods online through a extremely popular site. Groupon allows
Premium Supply chain management Management Marketing
Walmart sold $10 million in shopping cards that have yet to be redeemed. Use the balance sheet equation (BSE) to record this transaction. Asset Liability Cash Deferred Revenue +$10M +10M Question 2. Revenue recognition for Groupon Groupon is a local commerce marketplace that connects merchants to consumers by offering goods and services at a discount. Traditionally‚
Premium Balance sheet Asset Generally Accepted Accounting Principles
budgeting decision. This paper will recommend if Goggle should accept a new project by using the net present value method. Next‚ the paper will discuss Google ’s potential acquisition of Groupon and if it will add value to the shareholders of both corporations. Finally‚ this paper will make a recommendation to Goggle and Groupon on the best course of action for a merger or acquisition. Part I First‚ a financial manger has to make optimal decisions they will benefit the company. A financial manger has to
Premium Net present value Mergers and acquisitions
------------------------------------------------- Groupon vs LivingSocial ------------------------------------------------- Present by: Alejandra Bernal‚ Vanessa Carreño‚ Víctor Baquero‚ Juan Manuel Erazo‚ Juan Andrés Rodriguez Background This case is about Groupon and LivingSocial‚ two organizations involved into the sell coupons business. Groupon is the largest and leader in the market; Living social is trying to catch up customers from Groupon. Groupon has more the 50 million subscribers and valuable
Premium