Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities‚ travel‚ goods and services in more than 28 countries. Groupon was launched in November 2008‚ and the first market for Groupon was Chicago‚ followed soon thereafter by Boston‚ New York City and Toronto. By October 2010 Groupon was available in 150 cities in North America and 100 cities in Europe‚ Asia and South America‚ and had 35 million registered users. By the end of March
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Groupon Inc. History Groupon is a word combination between “group” and “coupon.” Groupon is a website that offers the best daily deals on restaurants and bars around your area‚ getaways‚ spas‚ goods‚ and things to do. Groupon was launched in November 2008. Groupon is an outgrowth of ThePoint.com‚ an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants. Its headquarters and first market was Chicago‚ then
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Groupon As a group‚ we have chosen to examine and report on Groupon and relevant information on the marketing strategies and efforts employed by the organization‚ as well as the ethics and social responsibility related to Groupon’s marketing. Groupon’s mission statement according to their letter to shareholders is “To become the operating system of local commerce.” Groupon has stumbled and disappointed users of their services because of rapid growth. Instead of focusing on growth‚ Groupon must
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Sauber Groupon 1. An understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today by developing the concept of making offers that are only carried out if enough people commit to participate in them. Groupon’s simple business model offers subscribers at least one deal in their city each day‚ but the coupon is only valid if a certain number of subscribers sign up for this deal. 2. The Groupon Promise is
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Writing Assignment 1) Groupon’s Revenue Recognition issues In September 2011‚ Groupon dramatically changed the way it reported revenue. Prior to this date‚ Groupon recorded revenue acting as a principal‚ not an agent. Recording revenue in this manner means that Groupon was recording a “cost of goods sold” entry with each “revenue” entry on every sale it made. These entries heavily inflated the amount of revenue Groupon was reporting. Although net income was not affected by this‚ many other things
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The Russian Revolution: The Rise of the Soviet Union Table of contents: 1. Introduction ……………………………………………………………….. P.2-3 2. I - The February Revolution……………………………………………….. P.4 3. II- The October Revolution………………………………………………… P.5-6 4. Important Figures’ backgrounds ……………………………………………P.7-11 5. Animal Farm………………………………………………………………... P.12-13 6. Results? ......................................................................................................... P.14-15 7. Works Cited ………………………………………………………………
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Translation Commentary 2nd Assignment Harry Potter and the Half-Blood Prince MA Audiovisual Translation 2012/2013 Diana Alves Costa Table of contents Source Text transcription………………………….. | 3 | Target Text transcription………………………… | 5 | Introduction……………………………………….. | 7 | Skopos........................................................................ | 8 | Proper Names……………………………………. | 9 | Lexical Gaps…………………………………….. | 10 | Form of Address………………………………… | 11 | Invented
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Methods of Capturing River Otters A literature review Hunter Hollingsworth Wildlife Biology 240: Fish and Wildlife Management Techniques Fall 2012 Contents Introduction……………………………………………………………..Page 1 Contrast of methods……………………………………………………..Page 1 Technology aiding in safe trapping……………………………………...Page 3 Criticisms of traps………………………………………………………..Page 3 Overview…………………………………………………………………Page 4 Literature Cited…………………………………………………………..Page 5 Figures……………………………………………………………………Page
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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