Background From a renovated gas station in Burlington‚ Vermont‚ to far-off places with names we sometimes mispronounce‚ what began over 30 years ago with 2 guys creating otherworldly ice cream flavors has turned into a tastebud-boggling odyssey of Ben & Jerry’s desserts served around the world. As for the 2 guys who started it all‚ their story starts way before that: Ben Cohen and Jerry Greenfield grew up in Merrick‚ Long Island. They first met in junior high school‚ where they struck up a
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Accounting Irregularities at Groupon Introduction In September 23 2011‚ Groupon (the Company)‚ a rapidly growing online coupon merchant was forced by the SEC to file a restated S-1 registration statement. The reason for the restatement was that the SEC objected to the accounting methods that Groupon used in the calculation of its revenue‚ causing it to be overstated. According to Villanova University (2012)‚ Groupon’s auditors at Ernst & Young stated that Groupon was not setting aside sufficient
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PESTEL Political & legal factors: Tobacco products are the most taxed goods in the world. Their taxes often exceed half of the retail price generating huge overcome for governments. Philip Morris sells its products in over 160 countries‚ operates in approximately 90 markets including Argentina‚ Algeria‚ Australia‚ Austria‚ Belgium‚ Canada‚ Colombia‚ the Czech Republic‚ Finland‚ France‚ Germany‚ Greece‚ Hungary‚ Indonesia‚ Italy‚ Japan‚ Kazakhstan‚ Mexico‚ the Netherlands‚ the Philippines‚ Poland
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PESTEL analysis Motivation of method It is of great importance to make an analysis of the environment in which an organisation operates in order to develop and implement a suitable‚ successful strategy for the company. According to Johnson‚ Scholes and Whittington (2008) the business environment of a company is an important issue determining its survival and success. There are several layers of this business environment – the macro environment‚ the industry or sector layer‚ the layer with competitors
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2. External analysis According to Marcus & Van Dam influence external factors an organization‚ whether an organization can only limited influence external factors. Therefore is important to analysis the external factors of a company‚ as they have to be informed about the macro environment in which they cooperate. The macro environment includes the external factors environmental‚ technological‚ economical‚ social‚ political‚ cultural‚ demographical‚ regulatory‚ general competitive and legal
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Pestel analysis Political factors: * With the joining of the European Union – sponsorship for higher education related programs * Increase in demand for higher education – the number of students‚ around the world‚ grew by 300% and the number of universities have tripled in the last 30 years‚ therefore the demand for student accommodation has also increased * A university diploma is becoming more and more necessary in order to obtain a decent job as higher education is now “common”
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Case Analysis: Groupon’s Challenge Strategic Issues and Analysis Groupon is an online group purchase website that offers customers a discount on different kinds of products and services. The biggest challenge for the company is that its business model is easy to copy. Evaluation and Analysis Groupon takes advantage of economies of scale to provide its customers with daily good deals. When the deals have obtained a certain quantity of buyers‚ the buyers will get the discount on the deals
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L3.Strategic Analysis - External Introduction/Recap Strategic Analysis External Analysis PESTEL analysis Industry & Competitive Analysis. Strategic Analysis: Factors Shaping the Choice of Company Strategy Social‚ political‚ regulatory and community factors Competitive conditions and industry attractiveness Company opportunities and threats to company’s well-being External Factors Company’s Strategic Situation Determine relevance of internal and external factors Identify and evaluate
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his creative product innovations.” (Gupta and Prinzinger 2013). This paper will analyse the external environment‚ using the PESTEL model. The external environment incorporates all the factors that a company has no influence over and is only able to adapt to these changes; studying and adapting to these factors are essential for a business to survive. 2. The PESTEL analysis includes 6 sections: a. Political: Being a multi-national‚ Apple is strongly affected by political factors. Political factors
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Lastly‚ the PESTEL is a tool analysis that helps a business forecast the trend and analyze overall image of the company in the future. It based on external factors as political‚ economic‚ social‚ technology‚ environmental and legal. If a hostel never knows how this tool works‚ the hostel could face up with economic effects‚ political instabilities or any external risks which change through time. It means the business will not recognize the change of external factors; it is a kind of risk as well
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