Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities‚ travel‚ goods and services in more than 28 countries. Groupon was launched in November 2008‚ and the first market for Groupon was Chicago‚ followed soon thereafter by Boston‚ New York City and Toronto. By October 2010 Groupon was available in 150 cities in North America and 100 cities in Europe‚ Asia and South America‚ and had 35 million registered users. By the end of March
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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Groupon Inc. History Groupon is a word combination between “group” and “coupon.” Groupon is a website that offers the best daily deals on restaurants and bars around your area‚ getaways‚ spas‚ goods‚ and things to do. Groupon was launched in November 2008. Groupon is an outgrowth of ThePoint.com‚ an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants. Its headquarters and first market was Chicago‚ then
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Groupon As a group‚ we have chosen to examine and report on Groupon and relevant information on the marketing strategies and efforts employed by the organization‚ as well as the ethics and social responsibility related to Groupon’s marketing. Groupon’s mission statement according to their letter to shareholders is “To become the operating system of local commerce.” Groupon has stumbled and disappointed users of their services because of rapid growth. Instead of focusing on growth‚ Groupon must
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EXTERNAL ENVIRONMENT ANALYSIS: - In the overall growth of the company external environment plays very crucial role. In this external environment there are several forces which affects company’s decision making policies very deeply and political‚ economic‚ social‚ technological‚ environmental and legal are those main forces (according to the pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile
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Sauber Groupon 1. An understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today by developing the concept of making offers that are only carried out if enough people commit to participate in them. Groupon’s simple business model offers subscribers at least one deal in their city each day‚ but the coupon is only valid if a certain number of subscribers sign up for this deal. 2. The Groupon Promise is
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Writing Assignment 1) Groupon’s Revenue Recognition issues In September 2011‚ Groupon dramatically changed the way it reported revenue. Prior to this date‚ Groupon recorded revenue acting as a principal‚ not an agent. Recording revenue in this manner means that Groupon was recording a “cost of goods sold” entry with each “revenue” entry on every sale it made. These entries heavily inflated the amount of revenue Groupon was reporting. Although net income was not affected by this‚ many other things
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An Appraisal of Common Types of Waste. For Suggesting Measures for their Elimination BY NAILA GHANI Roll no. 16 SESSION 2010-2012 INSTITUTE OF QUALITY AND TECHNOLOGY MANAGEMENT UNIVERSITY OF THE PUNJAB LAHORE‚ PAKISTAN An Appraisal of Common Types of Waste.For Suggesting Measures for their Elimination. SUBMITTED TO THE UNIVERSITY OF THE PUNJAB IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF M.Sc. (QUALITY AND PERFORMANCE MANAGEMENT) BY NAILA GHANI Roll
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To: Board of Directors From: Corporate Investments Date: 08/12/11 Re: Groupon investment Groupon’s business model is based around offering mass discounts on certain products and services to subscribed customers from merchants that have signed up with them. The strategy used combines economies of networking and economies of scale. (Mordoekataus‚ 2011) Groupon has demonstrated vast growth in terms of reporting revenue of $713.4 million in 2010‚ reaching over 83 million subscribers while advertising
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Situation analysis and marketing planning. The importance of the internal and external environment and their effect on the development and implementation of marketing planning is crucial and should be highly considered by any organisation wishing to be profitable in the increasingly competitive international marketing arena. Multinational companies that desire to prosper‚ should develop a coherent international marketing plan having‚ as a starting point‚the analysis of the environment. Based on
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