Types of Business Business is any activity that seeks to provide goods and services to others while operating at a profit. Business is the solution of how to get money‚ although business can be very risky. Anyone in the world can open a business‚ but there are some steps before deciding how would they structure their business. They will need to know their options. There are many ways to organize a business; the five most common ways are sole proprietorship‚ partnership‚ limited partnership‚ Limited
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Topic : Groupon (Part B) Govinderjit Singh (14134) Malik Muhammad Humza (15205) Mohamad Firdaus bin Mohamad Adib (16979) Mohd. Syafick Effandi bin Taufick Effandi (16941) Management Strategy Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission‚ vision and objectives‚ also to achieve better performance and a competitive advantage for their organisation. In Groupon case‚ we have found that the organisation is suffering lost
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forever‚ so why has Groupon become successful? I believe that Groupon has become successful for many different reasons. First of all‚ Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new‚ exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many‚
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1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available‚ the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems definition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting
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Case Study 2 Deals Galore at Groupon 1. What features of contemporary e-commerce does Groupon Now! Utilize? Groupon Now utilizes Mobile e-commerce‚ by providing a mobile app and customers can purchase goods‚ promotions on the go. Social e-commerce‚ customers can share their purchases or refer promotions to their friends using social networking sites‚ such as Facebook & Twitter. Local e-commerce‚ Groupon offers subscribers deals from local businesses. 2. What value does this service provide
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Although Groupon and Living Social are sites where consumers can shop for a bargain for products‚ services‚ and bundled traveling deals‚ there are only some businesses that find true success with the social commerce strategy. In regards to Groupon‚ The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company‚ businesses had experienced high
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In this part I will analyze Groupon’s efforts for sustainable growth in the face of global challenges. Then‚ I will assess the leadership management and its impact on organization’s operations. Actually‚ for any new small company like Groupon to be success and growth quickly for sure it is not an easy work especially in a complex and difficult markets’ challenges. Markets are saturated with such companies. In other hand‚ that doesn’t mean they can’t growth with such situations. In fact‚ there are
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Product The Groupon product is certainly categorized best as an innovative product. Groupon was the first to enter the “deals” market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the
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Overview of Groupon: Groupon is a marketing services company that promoted local business by selling deeply discounted vouchers for their products and services. It was launched in 2008 in Chicago‚ Groupon is already present in 47 countries‚ 5 continents and more than 750 cities all over the world with more than 10‚000 employees‚ 200 million subscribers‚ and an enviable position as the daily deals leader of the world. The company works as an intermediary between consumers and local merchants by
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Groupon: A comprehensive Strategy TM583 – Course Project By Jesse Marcano Cory Shenault Clifton Leonard Table of Contents Introduction 2 Section 1 - Strategy 3 Section 2 – Core Competencies 6 Section 3 – Industry Dynamics 10 Section 4 – Technology Sourcing and Internal Innovation 13 Section 5 – Product Development Strategy 16 Section 6 – Strategy to Protect Innovations 17 Conclusion 20 Bibliography 20 Introduction Groupon did not invent the daily deal website; however
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