Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities‚ travel‚ goods and services in more than 28 countries. Groupon was launched in November 2008‚ and the first market for Groupon was Chicago‚ followed soon thereafter by Boston‚ New York City and Toronto. By October 2010 Groupon was available in 150 cities in North America and 100 cities in Europe‚ Asia and South America‚ and had 35 million registered users. By the end of March
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students per group. Read “Growing Pains at Groupon” by Dutta‚ Caplan and Marcinko (2014) and complete the questions included in the Case Requirements section (beginning on page 238). Instructions for accessing the FASB Codification database: 1. Go to http://aaahq.org/ascLogin.cfm 2. User ID: AAA51526 3. Password: x43AYtX ISSUES IN ACCOUNTING EDUCATION Vol. 29‚ No. 1 2014 pp. 229–245 American Accounting Association DOI: 10.2308/iace-50595 Growing Pains at Groupon Saurav K. Dutta‚ Dennis H. Caplan‚ and
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Groupon Inc Groupon is website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008‚ and the first market for Groupon was Chicago. By October 2010‚ Groupon served more than 150 markets in North America and 100 markets in Europe‚ Asia‚ and South America and had 35 million registered users. At the IPO in 2011‚ Groupon raised $700 million. New Enterprise Associates‚ Eric Lefkofsky and Brad Keywell investors in Groupon. In April 2010
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Case Analysis: Groupon’s Challenge Strategic Issues and Analysis Groupon is an online group purchase website that offers customers a discount on different kinds of products and services. The biggest challenge for the company is that its business model is easy to copy. Evaluation and Analysis Groupon takes advantage of economies of scale to provide its customers with daily good deals. When the deals have obtained a certain quantity of buyers‚ the buyers will get the discount on the deals
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Question # 1 How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 Million subscribers in 40 Countries today? Goupon figured out that people were looking for simplicity in purchasing deals. They determined what people wanted and that they would purchase these items at a discounted price. They brought these deals to peoples hometowns and made it easy to try new things at a discounted price. Their concept was genious the model
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A. The SEC’s problem with Groupon including ACSOI in their financial statements was due to the fact that such a measure is not standard for public companies. Their reporting methods led to Groupon looking more profitable than it actually was. It is not unusual for companies to go to great lengths to disguise financial issues‚ and Groupon was hardly an exception. A majority of the controversy can be derived from the fact that Groupon’s metrics did not include expenses such as advertising costs in
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Groupon – Reichheld’s loyalty model PROBLEM STATEMENT: Groupon’s consumer (end-user) value proposition of deep discounts on goods and services is attracting bargain shoppers who are inherently disloyal to the Merchant businesses offering the coupons. HYPOTHESIS: Groupon’s should change their strategy by offering fewer one-time discounts and put an emphasis on long-term value for repeat customers ANALYSIS PLAN / SOLUTION APPROACH: Reichheld’s loyalty model together with the Value Disciplines model
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In this question I will explain the leadership crisis at Groupon. Then I will examine whether the new CEO would be able to meet the challenges of leading the organization. Finally‚ I will briefly assess the leadership management and its impacts on the operations of organization. Groupon faced many managerial problems and challenges. It reported a sudden transition from rapid growth to net loss. In 2010‚ it reported to $ 1 billion revenues in the shortest period (Bhatnagar & Thadamalla 2013). However
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that Groupon still enjoys is the first mover advantage. They were the first ones to explore the market space and designed a group purchasing model with the use of Internet. This helped them to have a strong brand recognition and gave them the time to expand their subscriber and merchant base over the period of years. Currently Groupon is available in 45 countries around the world and in all the 50 states in US with 10‚000 Employees‚ ___ Subscribers and ___ Merchants. 2. Innovation: Groupon is the
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Groupon has effectively used personal selling by partnering with businesses that are able to offer consumers daily deals (Ferrell‚ Hirt & Ferrell‚ 2014). The more consumers that purchase each product will determine if the deal can become available to that group of customers. The consumer can then purchase this product and share the information about it with their friends to promote that certain business or product. The more likes‚ comments or shares means the more aware the consumers will be. This
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