- Internal Environmental Analysis ► The Value Chain Groupon value chain management is an extensive process that begins with the negotiations with buyers to delivery of purchased vouchers to customers. Introduction of the company listed services is very simple. Leads are created by the marketing department and passed to the relevant salesperson for the city‚ which is located seller potential. When agreement is reached with the seller‚ a salesperson works directly with the business to put
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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Project Synopsis Sales Force Application at Groupon India Pvt Ltd By: Brief Description: Groupon Inc is the global leader in the online buying space Offer deals to more than 150 million subscribers in 48 countries There are around 11500 employees around the globe and around 300 employees in India Groupon had revenues of 1.6 Billion Dollars and Forbes magazine ranks it as the Fastest Growing Company Ever growing faster than Google and Amazon. Scope of Project:
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BMW Hypothetical Marketing Plan for New BMW 4 Series Coupe All facts and figures contained in this plan are guesstimates based on general industry knowledge By: James McCarthy Executive Summary BMW has seen a flattening and fall off in 3 Series coupe sales in the US while competitor offerings in the category have been growing at double digit rates. New offerings from Cadillac‚ Audi and Mercedes may have had an impact on our key 3 Series product line sales. The competitive products are the best
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Apple Inc.’s Marketing Plan: Phase I Nicole Eighmy‚ David Gutierrez‚ Savanna Johnson‚ Gary Sewell‚ Deanna Sheer MKT/421 August 27th‚ 2012 Rick De La Pena Apple Inc.’s Marketing Plan: Phase I Most people own a smartphone‚ yet do not own a watch. Those people probably use their smartphone as their watch but have to reach into a pocket or purse to check the time. So our team asks: why not a smartphone that can be worn as a watch? Team A will create a new product or service
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Ladies Fashion- Clothes‚ Jewellery‚ shoes‚ handbags‚ cosmetics. Aimed at Ladies only. Generally mature ladies‚ middle classed because products are not too expensive for ladies fashion. Different product range for clothes such as; casual wear‚ evening wear‚ work clothes also swim wear and under wear. Not very highly fashionable this is why it’s classed for mature ladies. Quite basic clothes such as plain cashmere jumpers‚ trousers‚ jeans‚ plain t-shirts etc. Place All ladies fashion is placed
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Executive Summary: In this project‚ I have compared the analysis‚ existing marketing strategies and recommend the future strategy for both products which Cobra Beer and Kingfisher Beer. The aim of this report is to compare both of the products in the UK market and to get the future forecast that where both of the products have place in the market. The reason I have chosen those products is just because I am working for Cobra Beer head office and I wasn’t difficult for me to get the information
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Marketing Activities -----Groupon Hong Kong Groupon is a deal a day websites‚ it provides a newly developed business model that offer group coupon per day. The companies provide the coupon of services and products with discount and it works as assurance contract. That means only if the number of people who sign up for the group coupon meet the minimum‚ the deal will become available. However‚ there are sharply increasing number of the complaints against the products of the group buying websites
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