SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 | Summary The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this
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Groupon Groupon‚ the fastest growing and biggest daily deal social buying site‚ was launched in November 2008 (Hughes and Beukes‚ 2012). It is an internet-based company that sells coupons for events‚ products and services. Competitors have entered the industry‚ essentially created by Groupon‚ which include LivingSocial.com and restaurants.com. Groupon includes customizable deal campaigns‚ credit card payment processing capabilities‚ discounted gift certificates usable at local or national companies
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Title: Groupon One of the Largest E-commerce Companies and their expansion Strategy. Groupon ranks among the largest social‚ mobile‚ global e-commerce companies and is revolutionizing the way merchants market products and services. Groupon customers find incredible deals at up to 50% savings. What began as a daily deal coupon sent to your email has evolved into a powerful marketing machine. Praised for their cutting edge innovations‚ the company continues to grow with the goal of world e-commerce
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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To: Board of Directors From: Corporate Investments Date: 08/12/11 Re: Groupon investment Groupon’s business model is based around offering mass discounts on certain products and services to subscribed customers from merchants that have signed up with them. The strategy used combines economies of networking and economies of scale. (Mordoekataus‚ 2011) Groupon has demonstrated vast growth in terms of reporting revenue of $713.4 million in 2010‚ reaching over 83 million subscribers while advertising
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BRIEFING ST 1 (England) DIRECTORS’ BRIEFING SWOT analysis SWOT analysis looks at your strengths and weaknesses‚ and the opportunities and threats your business faces. By focusing on the key factors affecting your business‚ now and in the future‚ a SWOT analysis provides a clear basis for examining your business performance and prospects. This briefing outlines: x B Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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1. What is adidas corporate strategy? Was there... 1. What is adidas corporate strategy? Was there a common strategic approach utilied in managing the company’s lineup of sporting goods businesses prior to its 2005-2006 restructuring? 2. Did the restructuring undertaken in 2005 and 2006 make sense? Does it appear that the acquisition of Reebok International will produce higher returns for shareholder? What strategic actions should adidas’s top management initiate ti improve the company’s financial
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SWOT Analysis Strength Strengths are one of the internal factor lead the organization to the success pathway and the business which allow you to operate more effectively than your competitors. For example‚ strength could be your specialist technical knowledge. As Nestle is a well-known brand in the world‚ so this is good for NESCAFÉ to make any further development and it is believed that NESCAFÉ is the major player in coffee market and it has a strong brand names because of associating
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is true that the importance of each category of factors will always vary from business to business and from company to company‚ but nonetheless PESTLE remains a mandatory analysis technique that is usually a part of the larger and more comprehensive SWOT analysis. PESTLE helps a company determine exactly how various types and categories of factors influence its ‘well-being’. As aforementioned‚ the same factors will influence different companies in different ways. For instance‚ an online business
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