Gulf Petroleum Investment Company (GPI) - Financial and Strategic SWOT Analysis Review On 20th January 2015 Summary Gulf Petroleum Investment Company (GPIC)is an oil and gas service provider. The company provides services in the areas of oil‚ gas‚ and petrochemical sectors. Its business areas include reservoir management and services optimization‚ oil wells engineering‚ reservoir development and planning‚ oil field implement‚ reservoir monitoring and control‚ crude oil and petroleum product trading
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Groupon Groupon Marketing Plan Groupon Swipe Card Table Of Contents 1.0 Executive Summary 2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces 2.1 Market summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Market Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies
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Groupon Inc Groupon is website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008‚ and the first market for Groupon was Chicago. By October 2010‚ Groupon served more than 150 markets in North America and 100 markets in Europe‚ Asia‚ and South America and had 35 million registered users. At the IPO in 2011‚ Groupon raised $700 million. New Enterprise Associates‚ Eric Lefkofsky and Brad Keywell investors in Groupon. In April 2010
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students per group. Read “Growing Pains at Groupon” by Dutta‚ Caplan and Marcinko (2014) and complete the questions included in the Case Requirements section (beginning on page 238). Instructions for accessing the FASB Codification database: 1. Go to http://aaahq.org/ascLogin.cfm 2. User ID: AAA51526 3. Password: x43AYtX ISSUES IN ACCOUNTING EDUCATION Vol. 29‚ No. 1 2014 pp. 229–245 American Accounting Association DOI: 10.2308/iace-50595 Growing Pains at Groupon Saurav K. Dutta‚ Dennis H. Caplan‚ and
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organization operates and on the organization itself‚ in order to formulate strategy. A number of tools are used in the process of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates
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A. The SEC’s problem with Groupon including ACSOI in their financial statements was due to the fact that such a measure is not standard for public companies. Their reporting methods led to Groupon looking more profitable than it actually was. It is not unusual for companies to go to great lengths to disguise financial issues‚ and Groupon was hardly an exception. A majority of the controversy can be derived from the fact that Groupon’s metrics did not include expenses such as advertising costs in
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In this question I will explain the leadership crisis at Groupon. Then I will examine whether the new CEO would be able to meet the challenges of leading the organization. Finally‚ I will briefly assess the leadership management and its impacts on the operations of organization. Groupon faced many managerial problems and challenges. It reported a sudden transition from rapid growth to net loss. In 2010‚ it reported to $ 1 billion revenues in the shortest period (Bhatnagar & Thadamalla 2013). However
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Magazine; Meet the Fastest Growing Company Ever; August 30‚ 2010 Chicago Magazine; On Groupon and its founder‚ Andrew Mason; August 2010 Inc. ; Groupon Goes National With Gap Deal; Aug 20‚ 2010 The Wall Street Journal; Groupon Moves Into TV Land‚ Does Deals With Top Chefs; August 4‚ 2010‚ Los Angels Times; ’Daily deals’ sites turn discounts into a social media phenomenon; October 26‚ 2010 The Wall Street Journal; Groupon And The Clone Wars; September 16‚ 2010 CNN; Man tries living on coupons for a year;
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Groupon has effectively used personal selling by partnering with businesses that are able to offer consumers daily deals (Ferrell‚ Hirt & Ferrell‚ 2014). The more consumers that purchase each product will determine if the deal can become available to that group of customers. The consumer can then purchase this product and share the information about it with their friends to promote that certain business or product. The more likes‚ comments or shares means the more aware the consumers will be. This
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1. Coupons are a tried-and-true promotion method‚ and the Internet includes other couponing sites. How does Groupon differentiate itself? a. Groupon is a business that helps other businesses try and make a profit from their business. Groupon helps a business gain exposure and attract interested shoppers through a discounted membership deal. Groupon helps the business come up with a deal on discounted good or services. The owner of the business sets the terms from the business deal the minimum and
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