45% 2) Assignments with presentation – 25% (Individual evaluation) 3) 2 Class exercises – 10% (Group evaluation) 4) Book /Article Presentation – 10%(Group Evaluation) 5) Case Analysis – 10% (Group evaluation) Essential reading (Prescribed text ) Consumer Behaviour - Leon G. Schiffman & Leslie Lazar Kanuk - latest edition‚ Prentice Hall of India/Pearson Education India. Consumer Behaviour (Xth Edition – 2010) Leon G. Schiffman & Leslie Lazar Kanuk & S.Rameshkumar(Pearson Publication India)
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EXC2112 CONSUMER BEHAVIOUR Case: Wii´s Success CASE ONE: NINTENDO WII’S SUCCESS Q1: What consumer needs are driving the success of the market adoption of Nintendo Wii? Consider the innate and acquired needs. Innate needs are ’biogenic’ or ’physiological needs’ which refer to needs such as air‚ food water‚ shelter‚ clothing etc. While acquired needs are those we learn from our culture and surroundings‚ also known as ’psychological’ or ’psychogenic needs’ i.e. affection‚ power‚ learning
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C H A PTE R CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes‚ their influence on consumer decision making‚ and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision
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Buyer Behaviour: The Consumer Decision-Making Process & Purchasing a Car Table of Contents Buyer Behaviour: The Consumer Decision-Making Process & Purchasing a Car 1 Introduction 2 The Characteristics that Affect Consumer Behaviour 2 The Types of Consumer Buying Decisions 3 The Components of the Decision-Making Process 3 Marketing Recommendations 4 Conclusion 4 References 5 The End 6 Name: Shahmeer Haq Student ID: HASHC2B Module Code: BUS210 Lecturer Name: David
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The Effect of Behaviour Modification on Studying and Procrastination University of Sydney Abstract A study was conducted to determine the effects of behaviour self-modification on the number of hours spent studying and procrastinating. The 141 participants were second year University students studying Psychology. Baseline behaviour was recorded for both studying and procrastination followed by a treatment week where each student selected to modify either studying or procrastination
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(5595) Maastricht University School of Business and Economics Name: Mirjam Koedijk Student ID: i6036171 Course/ID: Industrial Organization/EBC2005 Course Coordinator: prof. Martin Carree Tutorial group: 9 Tutor: Sander Hak 30-11-2012 Individual three page report Description of the industry: optical goods stores (5595) In this short paper the second equation of the regression model of Carree (2002) is used to examine specifically the optical
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Standards on Auditing applicable from the 1.04.2011 Index Sr. No. 1 2 3 Name of the Standard SA 700 (Revised)- Forming an Opinion and Reporting on Financial Statements SA 705- Modifications to the Opinion in the Independent Auditor’s Report SA 706- Emphasis of Matter Paragraphs and Other Matter Paragraphs in the Independent Auditor’s Report 4 SA 710(Revised)- Comparative Information - Corresponding Figures and Comparative Financial Statements 5 SA 800- Special Considerations-Audits
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INTRODUCTION The revolution of team has been an attractive subject to researchers‚ management‚ economists and psychologists. In addition‚ the bulk of empirical evidence indicates that the role of teamwork is significantly dominant in modern organisations‚ that is to say‚ management has relied on teams increasingly because of its implicit outcomes. This recognition of the importance of teams for achieving companies’ targets or tasks has changed the attention of research from an initial focus on
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3/11/2013 Consumer behaviour Lect. M.Černikovaitė © lekt. M.Černikovaitė 1 Consumer behaviour Definition of consumer bahaviour External and internal factors influencing conumer behaviour Decision making process R. Urbanskienė ir kt. Vartotojų elgsena. KTU. 2000. Schiffman‚ Leon G. Et al; Consumer Behavior. 2003. Consumer behaviour : applications i n marketing / Robert East‚ Malcolm Wright and Marc Vanhuele. -- Los Angeles (Calif.) : Sage Publications
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Use psychological theory and research to illustrate the phenomenon of bystander behaviour. The bystander effect can be defined‚ as when people are in the presence of others‚ they are less likely to offer to help than when they are alone. Research on bystander intervention has produced a great number of studies showing that the presence of other people in a critical situation reduces the likelihood that an individual will help. There are several real-life situations‚ which illustrate this effect
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