INDIRA INSTITUTE OF MANAGEMENT‚ PUNE [pic] A RESEARCH REPORT ON STYUDY OF SUPPLY CHAIN MANAGEMENT IN DAIRY INDUSTRY. FOR PARTIAL FULFILMENT OF MASTER OF BUSINESS ADMINISTRATION COURSE ACADEMIC YEAR 2011-13 SUBMITTED TO: Dr.POORNIMA TAPAS. SUBMITTED BY: DIV.C‚ MBA I |Roll No. |Name. | |03 |Sucheta Bhadarge. | |04
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Dairy Animal Sector – Retrospects and Prospects Dr. C.L.Dadhich* Dr. P.C. Meena Since the establishment of NDDB in 1965 the composition of livestock sector in general and dairy animal sector in particular has undergone a significant change. The primary objective of this paper is to recapture these changes and ascertain strengths and weaknesses of milk production system across the states. The paper also suggests measures to accelerate the growth of dairy sector. The major source of data is
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INTRODUCTION: “Marketing is a total system of business‚ an ongoing process of: 1. Discovering and translating consumer needs and desires into the products services (planning and producing the planned products). 2. Creating demand for this product and services through promotion and pricing. 3. Serving the consumer demand through planned and physical distribution with the help of marketing channels. 4. Expanding the market even in the place of keen competition.” “Marketing is the
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confectionary market till around 2008 was dominated by 9 multinationals namely Cadbury‚ Ferrero‚ Hershey‚ Kraft‚ Leaf‚ Mars‚ Nestle‚ Warner-Lambert‚ Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods | | $8.83 | | 98000 | |
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Kraft Foods‚ Inc.‚ a US-based food and beverage company‚ has acquired Cadbury plc‚ a UK-based confectionery company‚ for approximately $19‚413.30 million. Earlier‚ Kraft Foods has received valid acceptances of a total of 987‚684‚041 Cadbury plc shares (including those represented by Cadbury American Depositary Shares (ADSs))‚ representing approximately 71.73% of the existing issued share capital of Cadbury. Cadbury is a UK-based confectionery company. Update on January 19‚ 2010: Kraft Foods
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Amish In America’s Dairy Industry." American Geographical Society’s Focus On Geography 50.3 (2007): 7-16. Academic Search Premier. Web. 28 Feb. 2013. In the past three decades‚ the Amish communities have tripled in size. Amish people make their living in carpentry‚ and agriculture. The small dairy farms‚ of 10-49 cows‚ are outnumbering the large dairy companies. The Amish men now operate one-eighth of the dairy farms in the Unites States. Nationwide there are about 10‚000 dairy farms owned by
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EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY CONTENTS TOC \h \z \t "1‚1‚2‚2‚3‚3" INTRODUCTION PAGEREF _Toc402186732 \h 4CHAPTER 1: THOERICAL FRAMEWORK PAGEREF _Toc402186733 \h 61.1 OVERVIEW OF DISTRIBUTION CHANNEL PAGEREF _Toc402186734 \h 61.1.1 Definition of distribution PAGEREF _Toc402186735 \h 61.1.2 Definition of distribution channel PAGEREF _Toc402186736 \h 71.1.3 Characteristics of distribution channels PAGEREF _Toc402186737 \h 81.1.4 The role of distribution in marketing:
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Maturity Stage This stage view the company new product become less new and it is now standardized‚ well known and established in the current market. It is increasingly distributed to larger markets in national or even in international dimensions. Price wars intensify against competitor brands and substitution products will cause the company production facilities move to location to have cheaper labour in order for the company to control costs. Sales volume in this stage will be maximized as the
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Milk has been used for human consumption for thousands and thousands of years‚ as proven by cave drawings showing cows being milked. Today‚ cow ’s milk is still one of the most popular animal milks consumed by humans. Around the world‚ people drink the milk from many other animals including camels‚ goats‚ llamas‚ reindeer‚ sheep‚ and water buffalo. We have all heard the popular saying‚ “Milk‚ it does a body good”‚ on TV or on the radio but is milk really good for us? Some people are beginning to
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2011 Dairy Marketing Strategies in the Context of Globalization: Issues and Challenges Ashraf Imam‚ M N Zadeh‚ and Laxmi Rani Dubey Abstract—Globalization remains a key force in driving Indian economy and India’s dairy industry products acknowledge the demands and preferences around the world by the consumers. New imperatives like production systems issues such as animal welfare and environmental footprint‚ and also product quality attributes such as traceability and product safety. Dairy farmers
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