Referencing - The Harvard System Introduction As a student‚ it is important that you identify in your assessment when you are using the words or ideas of another author. The most accepted way of acknowledging the work of another author is to use a referencing system. Within the Business School you are required to use the Harvard referencing system. This guide therefore describes the Harvard referencing style‚ which uses an ‘alphabetical-by-author’ approach. j What is referencing? It is
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1.Problem StatementLilly- ICOS LLC is about to launch a new and innovative product intended to help men suffering from Erectile Dysfunction (ED). Because of the unique product features‚ Cialis - the product - has good chances of becoming successful even though it is entering a segment‚ where Pfizer’s Viagra is the undisputed market leader. In this context‚ Lilly- ICOS LLC must decide on a marketing strategy‚ in particular which groups to target and which positioning thus which communication strategy
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Library Guide on Harvard Citing and Referencing Contents Introduction 2 Choosing a reference style 2 What is referencing? 2 Why reference? 2 When to reference? (Plagiarism) 3 In-text references 4 Reference List 5 Abbreviations 5 Examples 6 Authors 6 Books 8 Book 8 Book chapter 8 e-book from a database 8 e-book from the Internet 9 Encyclopaedia or dictionary 9 Secondary citation 9 No date 10 Journal articles 10 Journal article 10 e-journal article
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Coventry University Harvard Reference Style The Coventry University’s Harvard Reference Style is the recommended format for documenting all the sources you use in your academic writing. The golden rule when documenting sources is to be transparent. Ask yourself whether you could find the passage/image/publication/web site address with the information you have provided. To download a full guide on using the CU Harvard Reference Style‚ visit www.coventry.ac.uk/caw and follow the ‘CU Harvard Style’ links
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Basic: 1. Why does Harvard spend so many resources managing its endowment? Why not simply invest in Treasury Bonds and be done? 2. Why this emphasis on real returns as opposed to nominal returns? 3.How does HMC form its capital market assumptions? Why don’t they use past statistics to project the future? What do HMC’s capital market assumptions imply about the forward looking domestic equity premium? How does it compare to the historical equity premium? 4.If cash has zero standard deviation
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Hacking Into Harvard Author’s Name Instructor’s Name Hacking Into Harvard According to the nonconsequentialist approach proposed by the German philosopher‚ Immanuel Kant‚ an action has moral worth if and if only‚ it stems from a sense of duty. Kantian ethics do not account for contingencies and possible consequences of actions. Moreover‚ the moral principles behind the actions must have universal applicability. In other words‚ it must be binding on all rational beings‚ irrespective
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Take a look at some of our most important‚ guest-focused firsts along the way. The Hilton Hotels brand remains one of the company’s flagship brands and one of the largest hotel brands in the world. The company places marketing emphasis on both business travel and leisure travel with locations in major city centers‚ near airports‚ convention centers‚ and a number of vacation resorts and leisure-oriented hotels in popular vacation destinations around the world. Hilton hotel corporation define itself
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Contents |Section 1: Using the Harvard System | | | | | |Introduction |1 | |How to use this Booklet
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Harvard Referencing Hetal Patel‚ Student Support Officer in conjunction with Emily Shields‚ Padma Inala & Nicola Beck‚ Subject Librarians August 2012 ACKNOWLEDGEMENTS In constructing this guide‚ a number of handbooks from various institutions were consulted. Permission to use information from these institutes has been granted. The authors would like to thank and acknowledge the following institutes: David Rudd – University of Bolton Geoffrey Ward – University of Essex
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Dell was the first mover with its business-to-customer model and internet sales and services since Dell reinvented the value chain for PC industry. Although China would become the second largest PC market after US‚ Dell’s decision of positioning in this market was very crucial. Direct selling of business-to-customer model through the Internet! Does this create competitive advantage in China like it did in USA and Europe? If not what should Dell do to expand Chinese operations? If so what should Dell
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