GSK Marketing Planning | March 31 2013 | Calvin Cheung‚ Hussain Al Katib‚ Manpreet Budwal‚ Sandra Okechukwu | SOSTAC Review based on GlaxoSmithKline | Content Table of Contents 1.0 Introduction2 2.0 Situation Analysis3 2.1 PESTEL Analysis3 2.2 SWOT Analysis4 2.3 Boston Matrix5 2.4 Porter’s Five Forces Analysis6 3.0 Objectives8 4.0 Strategy9 4.1 Product9 4.2 Price9 4.3 Promotion9 4.4 Place10 4.5 Person10 4.6 Process10 4.7 Physical Evidence10 5.0 Tactics11 6.0 Action Plan12
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Introduction Based on a report conducted by a pharmaceutical magazine‚ Glaxosmithkline plc (Also known as GSK) is the fifth largest pharmaceutical company around the world (Contract Pharma‚ 2013). And it is also tided at No.112 on the 2013 ’s Global 2000 list‚ the list that manifests the 2000 most enormous companies in the world (Forbes‚ 2013). The researches above have indicated that GSK is one of the largest Transnational Corporation in the world. Top 10 Pharmaceutical Companies based on 2012
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Ethical issues in the retail pharmaceutical industry: An analysis of the ethical dilemmas faced within Chaguanas Drug Mart Limited Abstract: The ethical duty of a pharmacy is to promote a patient’s best interest. However‚ certain obvious ethical issues will arise. Within any business involved in bulk purchasing the issue of unconscious theft will also occur. The following paper focuses on the application of ethical theories that supports as well as argues the behavior within Chaguanas Drug Mart
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Ethical Issues in Psychology Psychologists often work with vulnerable individuals in sensitive situations. An important step in becoming a mental health professional or consumer of psychological services is to be aware of the ethical issues faced by psychologists. If you are providing psychological services you are obligated to remain informed regarding current ethical standards or issues. If you are a consumer of psychological services‚ the professional should keep you informed regarding your rights
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2. Discuss and illustrate the classifications of ethical issues discussed in the text. According to the textbook‚ Business Ethics: Ethical Decision Making and Cases‚ an ethical issue is “a problem‚ situation‚ or opportunity that requires an individual‚ group‚ or organization to choose among several actions that must be evaluated as right or wrong‚ ethical or unethical” (Ferrell 65). There are fifteen basic classifications of ethical issues in business that can be broken down into three categories
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In the health care field there are many ethical issues that arise. But in healthcare‚ ethical issues are very common. Almost every decision has an ethical implication either for the primary provider‚ the patient‚ or the healthcare administrator. As stated by Larson (2013) issues such as balancing care quality and efficiency‚ improving access to care‚ building and supporting the healthcare workforce‚ addressing end of life situations‚ and dealing with limited medications and donor organs are most
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Ethical Issue A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical) Education is simply the soul of a society as it passes from one generation to another. ~ G. K. Chesterton Indeed‚ education is an ongoing process. We are always receiving and passing it on‚ adding something in the process‚ sometimes even taking certain things‚ impertinent from time to time‚ away from it while passing it on further
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Report on: Ethical Issues in last 6 month Submitted to: Prof. Majalkar BY: Nihali Jadvani Roll No: 18 For Subject Business Ethics & Corporate Governance 2G Spectrum Scam We have had a number of scams in India; but none bigger than the scam involving the process of allocating unified access service licenses. • It is Rs.1.76-lakh crore worth of scam. The amount is approximately 2% of national GDP or 1/3 of current tax revenue of India. It is also equals to annual income of
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Ethical and Moral Issues in Business Ethical and Moral Issues in Business Ethics and morality are thought to have the same meaning. In reality both have different meanings‚ but come together in values and tradition. Moral values are taught to each human being by its own upbringing from home‚ school‚ and social environment. Everyone identifies morality differently. For example‚ some may think that the correct thing to do is to marry before living with someone; others may think that it is correct
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Ethical Issues in Health Abortion Abortion is one of the most polarising moral issues in today’s society. It presents an ethical dilemma for many people and especially all healthcare professionals involved. Firstly‚ this essay will begin by briefly outlining the highly controversial issue of abortion‚ discuss why this topic draws fierce debate‚ for and against‚ and explain the current legal standing in the UK today. It will then move on to explain how different ethical models can be used in relation
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