MOBILE MARKETING COMMUNICATION BY: - MOHAMMAD ARSHAD‚ AMIT DHOTE. EMAIL: -mohd.arshad97@gmail.com‚ dhoteamit699@gmail.com. INTRODUCTION “It’s all about communication and trust relationships.” – Vesku Paananen‚ the father of the ringtone business‚ 2000 The marketing communications environment has changed rapidly during the last few years. Specifically‚ mass markets have been broken down into fragmented Markets‚ and therefore‚ marketers are now shifting away from mass marketing. Marketers
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Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India. The company has operations in Delhi‚ Himachal Pradesh‚ Rajasthan‚ Haryana‚ Uttar Pradesh (W) & Uttaranchal‚ Uttar Pradesh (E)‚ Madhya Pradesh& Chhattisgarh‚ Gujarat
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Case Study Dialog Telekom Limited: Leader in Mobile Telecommunication Introduction Dialog Telekom‚ Sri Lanka’s flagship Telecommunications Company operates Dialog GSM‚ the country’s largest mobile phone network‚ and is a Subsidiary of the Telekom Malaysia Group. The company is also a key player in the Internet Service Provision Market with its state of the art ISP‚ Dialog Internet‚ and also operates Dialog SAT‚ the country’s pioneer Mobile Satellite Service Provider. Following an aggressive entry
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in 2005‚ it is no longer the only provider of GSM mobile service. With around 7‚000 employees‚ it is one of the largest corporations of Nepal. It has a total of 262 telephone exchanges in various part of the country serving 603‚291 PSTN lines‚ more than 5 million GSM cellular phones and more than a million CDMA phone line as of July 2011. According to recent data‚ there are about 7 million users of Nepal Telecom including all those of fixed landline‚ GSM mobile‚ CDMA and internet service. Mission
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Amit Kumar Saini Research Scholar Dr. Deepak Tyagi‚ Singhania University 3G Security Threats 1. Abstract The aim of the research was to study the 3G (third generation) wireless networks security threats. From the data gathered through observations and literature review‚ security threats that may be possible in 3G mobile networks were identified and the methods which may be used to minimize such security threats in networks were determined. Recommendations are given to minimize the security
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Chapter-1 Introduction 1.1 Origin of the Report This report has been assigned by Ms. Homayara L. Ahmed‚ Course instructor‚ Manpower Planning and Policy to be submitted on January 19th 2007. 1.2 Objectives The primary objectives of this report are 1) To forecast the total human resource requirement of GrameenPhone up to 2015. 2) To apply different statistical techniques to predict human resource of the organization. 3) Measure the importance of such a system in the development of the
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mobile-phone-sales- grow-11-in-Q2.html# http://www.watblog.com/2010/12/01/nokia-still-reluctant-on-adopting-dual-sim- technology/ http://www.businessweek.com/magazine/content/10_34/b4192036523358.htm http://gadgetgoat.net/home/which-technology- is-better-gsm-or-cdma-1766/ http://www.sbd.co.uk/uknews/post/Developing- navigation-strategies-for-Brazil- IndiaRussia.aspx http://www.pluggd.in/nokia- market-share- india-297/ http://www.casestudyinc.com/nokia-emerging- markets-strategy http://www.casestudyinc.com/nokia-strategy-
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The company has so far invested more than BDT 10‚700 crore (USD 1.6 billion) to build the network infrastructure since its inception in 1997. It has invested over BDT 3‚100 crore (USD 450 million) during the first three quarters of 2007 while BDT 2‚100 crore (USD 310 million) was invested in 2006 alone. Grameenphone is also one the largest taxpayers in the country‚ having contributed nearly BDT 7000 crore in direct and indirect taxes to the Government Exchequer over the years. Of this amount‚ over
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Many companies are finding it increasingly difficult to retain employees. Turnover is becoming a serious problem in today’s corporate environment. It is now relatively common to change jobs every few years‚ rather than grow with one company throughout the employment life as was once commonplace. It is defined as “the ratio of the number of workers that had to be replaced in a given time period to the average number of workers. Most of organizations want to reduce this problem because sometimes it
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Objective: To understand and acquire professional knowledge about the mechanism that takes place in the field of Corporate Communication especially the to identify the stakeholders and the stakeholder management both in the public and private sectors‚ to understand the difference between the Identity and Image in a Corporate. Organization chosen: Vodafone’s Stakeholder management: Internal Stakeholder and External stakeholder Stakeholder Group Interaction with examples Investors Vodafone
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