November 28‚ 2012 MAR 4156- 12Fall_0001 Case Study #3 Case 13-2: Scotch Whisky in China: A Taste of the Good Life 1. Why are Diageo‚ Pernod Ricard‚ and other marketers of global spirits brands localizing advertising campaigns in emerging markets? Diageo‚ Ricard‚ and other marketers of global spirits brands are localizing their advertising campaigns in emerging markets because no two countries or their inhabitants are alike. Every country has a diverse set of consumers that have specific
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Globalization in simple words means go global or international. It is also an interaction between a country with other country in developing their global economy. Based on businessdictionary.com globalization is the worldwide movement integration. The word of integration does not refer to business only; it also involved integration of the technology‚ cultures‚ political‚ and economics. The integration can see from positive side or negative side. Positive integration happen when countries agree in
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The case study highlights certain factors which reflect the problems and challenges that a manager or a leader faces in the real world. When we say ethics‚ it is composed of the norms‚ values‚ beliefs that a person or an organization follow. In the world of business‚ as witnessed‚ multi-national companies have been growing significantly than domestic firms. It is truly a fact that the constituents or the employees in a certain company will be composed of different cultural backgrounds. Each and every
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Line Between Relevance and Legitimacy"‚ Journal of Organisational Change Management‚ vol. 16‚ no. 4‚ pp. 378-395. Maslow‚ A.H Cavanagh‚ G. F. (2006)‚ American Business Values‚ 5th Ed‚ Pearson Prentice Hall‚ New Jersey. Balfour‚ F. (2007)‚ "You Say Guanxi‚ I Say Schmoozing"‚ Bloomberg Business Week‚ Nov 19‚ p.12. Chen‚ M. J. (2001)‚ Inside Chinese Business‚ Harvard Business School Press‚ Cambridge. Lee‚ C. (2003)‚ Cowboys and Dragons: Shattering Cultural Myths to Advance Chinese-American Business‚ Dearborn
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7.(1) Why do you think China is now a favored location for so much high-technology manufacturing activity? For the Factor Endowments under Porter’s diamond‚ China maintains a huge floating supply of labor. As Joyce mentions before‚ there are 145 million migrant workers with non-technical production move to China in 2009‚ the foreign firms can lower the labor wage because of the non-technical workers. In China‚ there are also establish a lot of infrastructure‚ in order to help the development of
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Sarayrah‚ Y.K. (1994). Taming wasta to achieve development. Arab Studies Quarterly‚ 16(3)‚ 29-42. Cunnigham‚ R.B. & Sarayrah‚ Y.K (1993). Wasta: The hidden force in Middle Eastern society. Westport‚ CT: Praeger. Hutchings‚ K.‚ & Weir‚ D. (2006a). Guanxi and wasta: A comparison. Thunderbird International Business Review‚ 48(1)‚ 141-156. Hutchings‚ K.‚ & Weir‚ D. (2006b). Understanding networking in China and the Arab world: Lessons for international managers. Journal of European Industrial Training
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Penetrating the Chinese Market: A Feasibility Study of Market Conditions in China as regards the Decision of McLaren Motors to set-up a manufacturing plant in China Feasibility Study carried out by: Advent Consulting TABLE OF CONTENTS 1.Executive Summary ..........................................................................................................4 2 Background of Feasibility Study........................................................................................5 3.
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(2006: p56). 2.1 Relationship Establishment of personal trust and relation through networks is absolutely critical in conducting business in China. Trust is a vital supplement to contractual arrangements; it may even take their place. "Guanxi" is a Chinese word that literally means relations. It is like an alliance or a personal network of business contacts. The benefits that come with this special relationship have an immense impact on the performance of a business and can affect almost
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The Risks of Doing Business in China Despite recent measures to curb corruption‚ foreign investors doing business in China must remain vigilant. Tuesday‚ June 04‚ 2013 ‚ By Jim Barratt and Jimmy Ko China’s economy is the second-largest in the world and continues to grow at an astonishing rate. Just recently‚ in fact‚ the Asian Development Bank forecasted that China’s economy will grow by 8.2% this year. However‚ while economic growth brings business opportunities to all investors‚ continued widespread
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Sino-American joint ventures. Journal of World Business‚ 34(1)‚ 69-93. Zhao‚ J.J. (2000). The Chinese approach to international business negotiation. The Journal of Business Communication‚ 37(3)‚ 209-237. Zhu‚ Y. & Zhang‚ A.M. (2007). Understanding guanxi (connections) from business leaders’ perspectives. Business Communication Quarterly‚ 70‚ 385-389.
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