MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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with soap and soapless detergents. Detergent comes from the Latin word detergere meaning to clean‚ it is defined as a cleansing agent. Therefore‚ water itself is a detergent. This essay looks at soap and soapless (or synthetic) detergents. Both substances we use everyday and have a big market commercially‚ they effect everyone. Soaps are made from natural products and soapless detergents are produced chemically‚ each having advantages and disadvantages. Soap has a
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after analysing the Canadian soap market. If you believe the market survey was not appropriate‚ explain specifically how you would have modified it. The results of the market survey carried out in advance of the release of “Cleopatra” were less significant in confirming that there was a real strong demand for Cleopatra in the target Quebec market. This is mainly because of the following reasons:(1) Inappropriate Target Sampling The idea of introducing Cleopatra soap to Canada‚ especially Quebec
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Chemicals in Food Chemicals are added to food for (i) their preservation‚ (ii) enhancing their appeal‚ and (iii) adding nutritive value in them. Main categories of food additives are as follows: (i) Food colours (ii) Flavours and sweeteners (iii) Fat emulsifiers and stabilising agents (iv) Flour improvers – antistaling agents and bleaches (v) Antioxidants (vi) Preservatives (vii) Nutritional supplements such as minerals‚ vitamins and amino acids. Except for chemicals of category (vii)‚ none
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Thai Soap Operas always in favor In some houses‚ family fight for TV remote control and what to watch: Drama‚ Fantasy‚ Comedy‚ or Romance? For many decades‚ prime-time soap operas‚ or Lakorn Nam Nao‚ have remained so popular. From generation to generation‚ Thai people have a very great loyalty to their soaps and their favorite characters. From the greatest-hooked Raeng Ngao‚ the audience becomes addicted to see the battle of wife and mistress. The saga of wife and mistress‚ love
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better than regular products such as soap‚ hand sanitizer etc. According to the handout that was provided in this laboratory work‚ it was believed that many of the environs occupied by individuals are exposed to different types of microbes and methods of eradicating such microbes has been studied over the years by many scientific researchers. Eliminating such microbes can vary from the used of chemicals such as disinfectants‚ antiseptic solution‚ or antimicrobial soaps to cleanse surfaces including that
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Pineapple (Ananas comosus) Skin Extract as Component in making a Moisturizing Soap A Research Project III Submitted By: INTRODUCTION A.BACKGROUND OF THE STUDY Nowadays‚ people have using different herbal soap that are expensive and less effective. Our aims is to make an effective and cheaper herbal soap. Like pinapple skin ‚ Pineapple fruit has some active principles with important effect on skin - sugars and a-hydroxy-acids (AHA) as well as enzymes. These active principles are responsible
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prevention of dental diseases and maintenance of the oral health and it can be used for preventing gums and oral infections. D. Scope and Limitation of the study This study only tested the feasibility of using decoction prepared from kaymito leaves as mouthwash Review of Related Literature Kaymito (Chrysophyllum cainito) is a tropical tree of the family Sapotaceae‚ native to the lowlands of Central America and the West Indies. It grows rapidly and reaches 20 m in height. It has
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THE INTRODUCTION TO SOAP MANUFACTURE BY W. H. SIMMONS‚ B.Sc. (Lond.)‚ F.C.S. AND H. A. APPLETON It has been said that the use of soap is a gauge of the civilisation of a nation‚ but though this may perhaps be in a great measure correct at the present day‚ the use of soap has not always been co-existent with civilisation‚ for according to Pliny (Nat. Hist.‚ xxviii.‚ 12‚ 51) soap was first introduced into Rome from Germany‚ having been discovered by the Gauls‚ who used the product obtained
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STUDENT DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a
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