Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related to design‚ quality‚ feature‚ friendly‚ brand
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presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
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Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
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a. What do the 4Ps stand for and at what stage of the marketing planning process does a marketer formulate the 4Ps? Promotion‚ Product‚ price and place. The Marketing Mix will first be used during step three‚ which is the step where companies have to prepare an integrated marketing plan and programme. The marketing programme builds customer relationships by transforming the marketing strategy into action. (Chapter one of Kotler textbook) They need to make a needsatisfying market offering
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Chapter 15 Operations Scheduling Planning and DISCUSSION QUESTIONS 1. Over the past several years‚ many corporations have experienced reductions in the workforce of sufficient size to receive attention in the media. Restructuring charges reflected in the annual reports to stockholders are often in the order of magnitude of $100‚000 per employee. If business is expected to recover within a year‚ the company would usually be better off to keep these employees on the payroll
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the information about Chobani in the case at the start of the chapter‚ (a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy? a. Hamdi Ulukaya first targeted young and fit Americans with his first cup. b. Hamdi Ulukayas initial “4Ps” marketing strategy involved product‚ price‚ place‚ and promotion. For product‚ he focused on the packaging. Made the cup with bright colors so people would be attracted to it. For price
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Unit 2 Assignment Student Name: Melisa Horton Please answer the following questions. Submit as a Microsoft Word® document to the Dropbox when completed. 1. Explain what would happen to equilibrium price and quantity in the market for Pepsi if the following occurred (be sure to indicate WHY it happens as well): a. The price of Coke decreases. The equilibrium price drops because of the price drop from Coke. This will show a decrease in the quantity demanded for Pepsi and create a surplus of Pepsi
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In the Essay‚ Free‚ Single‚ and Disengaged: Listening Pleasure and the Popular Music Object‚ John Corbett sought to explain how a “custom-fit straight jacket” is prison for our minds. Like the matrix! A straight jacket is a common article of clothing that is used in psychiatric metal wards and prisons to prevent mentally ill people from causing harm to themselves or others. In a broad sense it isolates the person for others. In relation to music‚ its clear Corbett wanted to confirm about the music
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000 to AED 4‚000. The original prices of Chanel handbags is between 17‚000 to 20‚000. According to the survey I found that many ladies want to reduce the price for Chanel handbags. Louis Vuitton and Gucci are strong competitors because like Chanel. Louis Vutton : AED 14‚000 to AED 3‚000. Gucci: AED 9‚000 to AED 3‚500. * Depending on questionnaire‚ I found that not much ladies can bought the Chanel handbags because their high price ‚so I suggest to Chanel to offer new handbags that have a
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years ago‚ Trap music has recently been making a new school comeback in many new forms such as “Trap”‚ “Chirp”‚ “SeaPunk”‚ “PsyTrap”‚ and “TrapStep”. Earliest known examples can be found by artists such as Triple Six Mafia‚ UGK‚ Swisha House‚ and Gucci Mane. Tempos range widely from 135-175bpm which is uncommon for most major genres of electronic dance music (EDM). In laymen’s terms‚ Trap music would be best described as a recipe; 1/3 hip hop (tempo and song structure similar) – however vocals
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