| A REPORT ON CHRISTIAN DIOR | STUDENT NO:200912051 | | | | AKNOWLEDGEMENT I would like to say thank you everyone who helped me to finish this assessment successfully and to God almighty that saw me through all this. TABLE OF CONTENTS CHAPTER 1 INTRODUCTION........................................................................................................1 AIMS AND OBJECTIVES............................................................................................2 LIST
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_____________________________ _____________________________ _____________________________ _____________________________ Contents 1. Introduction 2 1.1 Motivation 2 1.3 Interpretation 3 1.4 Scope 3 1.5 Methodology 3 2. Porter’s 5 forces analysis 3 2.1 Industry analysis 3 2.2 Competitive rivalry 5 2.3 New entrants 5 2.4 Substitutes 6 2.5 Power of buyers 6 3. Marketing Mix: the 4 Ps 7 3.1 Product 7 3.2 Price 9 3.3 Place 9 3.4 Promotion 10 4. Discussion 10 5. Recommendations 12
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AFA54A 17 11121414 Đào Minh Ngọc AFA54A 30 11122808 Ngô Bảo Trung AFA54A 47 11124286 Tạ Sơn Tùng AFA54A 49 11124451 _ Anh Phương Đinh table of content CHAPTER 1: Executive Summary CHAPTER 2: CASE ANALYSIS CHAPTER 3: CONCLUSION 1-2 CHAPTER 1 | EXECUTIVE SUMMAry Recommendation: BUY Our Group is announcing their coverage of Coach Inc. After reviewing all aspects of the firm we have decided to give Coach a BUY rating with high future predictability
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1. Introduction Luxury can be defined as an indulgence rather than a necessity. It comes with a heavy price and only the up-market population can afford to enjoy it. This does not make the market any smaller or short of demand. The luxury goods market include- fashion‚ fragrances‚ watches‚ automobiles‚ drinks etc. The size of the market was US$ 175bn and grew at 7.9% in 2000 and faced its first recession in 6 yrs in 2009 where the growth went down to about 3% in 2008‚ due to the financial crisis
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A FASHION ICON The definition here might be: someone who leads in fashion circles. Someone might also say it was someone whose wardrobe suggests comfort in styles of yesterday‚ today‚ and those up-and-comers of tomorrow. An icon could also be someone who‚ while dressing trendily‚ also was able to be true to a look that celebrated their unique style.... An icon might also be someone whose "look" was simply timeless and unaffected by trends..... I tend to see a fashion icon as having
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goal not the production of luxury. Thomas reveals the unfortunate demise and rise of traditional luxury companies. Wherever she looked‚ it seemed as though everyone owned some kind of luxury product. She asked herself‚ when did brands such as Chanel‚ Gucci‚ and Prada become so widely used and available to anyone anywhere? Thus‚ the beginning of her research into the world of luxury and her book‚ Deluxe: How luxury lost its luster. Dana Thomas‚ New York Times bestselling author‚ is the European Arts
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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1. What are the defining characteristics of the luxury goods industry? What is the industry like? Economics define a luxury good as one for which demand increase as income increase. Luxury goods are said to have high income elasticity of demand as people become wealthier‚ they will buy more and more of the luxury good. This also means‚ however‚ that should there be a decline in income its demand will drop. Unlike mediocre goods‚ they are related to price and high-income individuals. A luxury corporation
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behavior. In the research‚ I have interview person who always focus on fashion. I designed 15 interview questions by myself and went to People Square to select the suitable person to answer all the questions. After the interview‚ according the data to analysis and prove my study how desire stimulates fashion consumption. People purchase and consume‚ not only to obtain basic products use value‚ more is self-expression‚ self-concept and identity desire through consumer to express and publicity. The desire
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Analyzing Harry Rosen expansion to India International Business The case basically shows us the fast improvement in Indian economy‚ and therefore‚ great opportunities in targeting this country for business. India has been among developing countries and recently it has been improving more quickly. Why India? According to National Portal of India‚ based on Purchase Power Parity (PPP) India has the fourth largest economy of the world. Today India is an attractive country for investment and business
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