History The Foundation Established in France in 1854‚ known as one of the oldest French luxury fashion houses‚ most known for its craftwork leather bags and trunks. Flat bottom trunks with trianon canvases represented a real revolution for travelling in those days as they combined lightness and storage capacity. (p.2) LV monogram was inspired by the Japanese and Oriental designs of the Victorian age. (p.2) The modern age of Louis Vuitton Expanded its product line by applying the craftwork and
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Anthony Tan 03359957 FSH316 Ricardo Sison Louis Vuitton In India Louis Vuitton was the inventor of the flat-topped trunk with a canvas cover. They have made an impression on the world. On top of that‚ they carried a wide range of products. The target customers of Louis Vuitton are all around the world. In worldwide‚ consumers fell into 3 categories‚ which are when one bought a luxury product for its practicality and good quality. They were older and wealthier customers and willing to pay
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DICHOTOMY BETWEEN LOUIS VUITTON AND INDIA’S ECONOMY Louis Vuitton has created a brand that stands for luxury. The company has worked hard on being the top luxury brand in the world. India is one of the fastest growing countries in the world. Its population is second only to China. Unfortunately‚ close to 90% of the country’s population lived on income less than $2.50 a day during the 1990s. In order to dichotomy to be mitigated‚ Louis Vuitton focused on the ultra-rich people in the country. These
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1) How does luxury consumption in Japan differ from in other countries ? I guess the main difference is the fact that Japanese people consume luxury in mass. Or at least‚ they did. Indeed‚ Japan is the first and only mass luxury market. This behavior finds its origins in the need of showing their identity and self-worth‚ and they do it by wearing luxury products. In fact‚ as there is not much space and lots of traffic jams there‚ the Japanese can’t build huge houses and own many cars‚ as we‚
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Emerging Markets: High Fashion Fights Recession 1. Using the five forces framework‚ how would you characterize the competition in the luxury goods industry? Threat of Substitutes There is relatively no threat of substitution in the luxury goods industry. This is mainly because of the quality and price of substitutes‚ and the cost of switching to the consumer. The price of counterfeit goods that copy the luxury goods causes there to be a positive monetary cost in switching but there is a loss of
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MKT 321 International Marketing Management Case Study 2: Louis Vuitton in Japan 1. What are the key success factors of LV in Japan? Since Louis Vuitton entered the Japan market in 1968‚ it became the most popular luxury brand in Japan by having 28 percent share in Japan’s market. The key success of LV in Japan is mainly contributed by the appropriate balance in keeping the brand globalized while localized at certain areas for the Japanese. To achieve this outcome‚ the consistency in product
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MGT 302 - Strategic Management Shanghai Tang Case Study MGT 302 - Strategic Management Shanghai Tang Case Study 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 Shanghai Tang Case Study Shanghai Tang offers a unique women and men ’s fashion. Discover a new elegance‚ from clothing to accessories and home decoration. It was founded in 1994 by Hong Kong businessman David Tang. The brand’s global
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Anna Sui (born August 4‚ 1964)[2] is an American fashion designer. Her luxury brand retails globally in the Americas‚ Europe‚ Asia and the Middle East. Her clothing‚ fragrance‚ cosmetic‚ and accessories lines sell at Anna Sui stores in over 50 countries and are also widely distributed at leading department stores worldwide.[3] Sui is known for her timeless designs and ability to transcend eras with her historical and culturally inspired collections. After leaving Parsons‚ she worked for a variety
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Strengths LVMH has a strong brand positioning meaning that the company strongly placed itself as a leader in the luxury sector. The company offers more than 60 brands of high value perception and identity to their customers. Due to high customer loyalty‚ image of their brands and value perception those brands are less affected by economic cycles. Most evidently‚ LVMH expressed resilience against the economic conditions specifically in 2009 and 2008. This is an indicator that the strength of their
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LVMH Company Overview Louis Vuitton‚ a French fashion house‚ is now a brand of the LVMH group. It was first set up in 1854 by a young trunk-maker named Louis Vuitton. He started out by designing and manufacturing innovative stackable trunks. Products were sold through a company-owned sales outlet located in Paris. Then‚ in 1876‚ the company introduced luxury trunks with detachable frames. This is the first and initial success of Louis Vuitton‚ which enabled the firm to set up a new store in London
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