Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines
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LVMH Passionate about creativity ANNUAL REPORT 2010 CONTENTS 02 CHAIRMAN’S MESSAGE 06 FINANCIAL HIGHLIGHTS 08 INTERVIEW WITH ANTONIO BELLONI : THE AUTHENTICITY OF OUR BRANDS LINKING HERITAGE AND MODERNITY 10 CORPORATE GOVERNANCE 12 THE LVMH SHARE 14 REVIEW OF OPERATIONS 16 24 32 40 46 Wines & Spirits FASHION & LEATHER GOODS Perfumes & Cosmetics Watches & Jewelry SELECTIVE RETAILING 52 SUSTAINABLE DEVELOPMENT 54 Exchanging‚ sharing‚ moving forward 55 Human Resources LVMH
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to stay ahead‚ we go beyond FedEx Annual Report 2012 “I wIll make every Fedex experIence outstandIng.” — The Purple Promise When the going gets tough‚ FedEx shows the spirit and determination that have always set us apart. FY12 was a year of challenges marked by economic and political disruptions and lagging growth around the globe. To stay ahead‚ we go beyond — in the way we manage our business‚ deliver the quality service our customers expect and create solutions for a more sustainable
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Executive Summary This paper examines the brand management of Gucci‚ as one of today’s most prominent luxury brands. Based on literature it first looks at definitions of luxury and luxury brand equity as an expression of dream value. Then it explores the identity‚ brand building‚ brand architecture‚ brand stretching and strategies Gucci follows in each of its segments. In the light of the latest recession‚ it looks at the response strategies of the brand and sheds light on the communication challenges
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Starbucks Corporation Fiscal 2008 Annual Report Fiscal 2008 Financial Highlights Stores Open at Fiscal Year End (COMPANY-OPERATED AND LICENSED STORES) Net Revenues (IN BILLIONS) & Net Revenue Growth (PERCENTAGES) from Previous Year 16‚680 $9.4 $7.8 $6.4 $5.3 $4.1 24% 30% 20% 22% 21% $10.4 10% International United States 15‚011 12‚440 10‚241 8‚569 7‚225 2003 2004 2005 2006 2007 2008 2003 2004 2005 2006 2007 2008 Components of 2008 Revenue
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Financial situation of Gucci Gucci is the main company of the Gucci group. This is clear if we analyze the participation of Gucci in the overall financial results: 67% more or less. Taking in consideration the operative results the participation is even higher because we are around 90% with a value of 618 million of euro over 692 millions in total. These results are obviously affected by the recent crisis started in October 2009 that has affected the economy as a whole. One of the main aspects is
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of scope. The economics of the luxury goods industry changed forcing Gucci to modify its strategy. Consumers demand shifted from classic style buyers to style conscious buyers. Gucci not only had to change due to the economics of the industry but they also had several problems with their existing structure. Hence Gucci made the following moves to reposition it to compete in the new economics of the luxury goods industry. Gucci The partnership between DeSole and Ford addresses the company’s inability
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1. Vision statement Become one of the leading luxury groups providing excitement and glamour to a global heterogeneous customer base. Young‚ creative and hedgy designers allows Gucci to deliver such vision. 2. Situation Analysis The luxury sector‚ where the Gucci group is operating‚ is a market where brand‚ product and the intangible benefit associated to the brand are key success factors (KSF). The economic slowdown represents a potential threat to the group‚ which has poorly performed
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SUMMARY: Gucci was founded in 1921 by Guccio Gucci. In 1938‚ Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company’s products. In 1947‚ Gucci introduced the Bamboo handle handbag‚ which is still a company mainstay. During the 1950s‚ Gucci also developed the trademark striped webbing‚ which was derived from the saddle girth‚ and the suede moccasin with a metal horsebit. The Gucci group really said it all‚ Tom Ford‚ creative director and Domenico
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