Table of Contents Executive summary 2 Introduction 2 PART 1: CURRENT SITUATION ANALYSIS 2 I. ASIAN WRISTWATCH MARKET 2 II. TISSOT INDUSTRY 3 1. History 3 2. Sales analysis 4 3. Marketing and sales 5 III. PROBLEM 6 1. Viet Nam Environment 6 2. Swot Analysis 7 3. Unique Selling Proposition (USP) 9 PART 2: RECOMMENDATION 9 I. Growth opportunities of Tissot 10 II. Market Segmentation - Positioning of New wristwatch. 11 1. Segment Targeting 11 2. Positioning 12 III. Selected
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Pg 4 3.1 Demographic Pg 4 3.2 Geographic Pg 4 3.3 Psychographic
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members. GEICO and Demographic Segmentation In the midst of the most market segmentation factors‚ demographics take part in an critical role in an organization upcoming marketing strategies. In demographic segmentation‚ we divide the market on variables such as age‚ family size‚ family life cycle‚ gender‚ income‚ occupation‚ education‚ religion‚ race‚ generation‚ nationality‚ and social class (Kotler and Keller‚ pg. 216‚ 2012). The most commonly well thought-out demographics segmentation for
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image. In conclusion‚ it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They also see Louis Vuitton as a brand that represents quality‚ expensive and exclusive and is unique when compared to other brands such as Gucci. This result will hopefully be able to set the strategic direction for the Louis Vuitton brand. Introduction Louis Vuitton was formed in 1854‚ its earliest inventions included the idea of designing luggage that was flat and could easily stack in
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic
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segment differentiation by determining the demographic‚ psychographic‚ geographic‚ and behavioral characteristics. For example purposes‚ this white paper discusses segmentation and target market for “Your Organization”. Consumer Segmentation Organizations will not benefit from mass marketing‚ however will gain success through the insight of consumer segmentation. As mentioned above‚ the four primary segmentation variables are demographic‚ psychographic‚ geographic‚ and behavioral characteristics
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that having a better understanding of different consumer demographics will impact marketing and has an effect on marketing communications. How messages are communicated most effectively can change depending on who the target audience is. A message that is targeting young consumers‚ like an advertisement for the Twilight movie would be different than one targeting men. The same can be said for having a better understanding of the psychographics of the consumers. Knowing the different interests and lifestyle
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marketplace for innovative and fresh approaches to segmenting the small car market with attributes that could resonate with the evolving markets. It is recommended that the team should segment their market based on life style and behaviors (i.e. psychographic) to target Freedom Lovers and Attention Seekers then later stage Sensible Classics as below: Stylish and modern urban and suburban individual with acceptable income levels; this group contains men and women‚ who are young and consider themselves
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relevent segmentation criterias‚ for the Innocent smoothie products: behavioural‚ psychograpic and demographic. Behavioural: their products are adressed to customers who wants healthy food‚ and who wants to live in a healthy way. These customers might also want to improve their self-image because of Innocent’s strong reputation‚ and for its high prices‚ which are not affordable for everyone. Psychographic: those who buy Innocent’s smoothies‚ are mostly wealthy-‚ time-‚ and health-conscious consumers
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