which included geographic‚ demographic‚ psychographic and behavioral. Geographic segmentation deals with geographic criteria which includes regions and location issues. GM used geographic segmentation such as the United States of America and the market size that was looking at passenger cars. Demographic segmentation such as age‚ income‚ family size and the type of generation that was buying cars were used by GM. Third segmentation variable that GM used was psychographic‚ that deals with lifestyle
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search * Evaluation and alternatives * Purchase * Post purchase evaluation Chapter 2 A thorough critique of the consumer decision-making model. Chapter 3 Market segmentation * Geographic segmentation * Demographic segmentation * Psychographic segmentation * Positive market segmentation * Behavioral segmentation * Occasions “consumer behaviour is the study of the processes involved when individuals or groups select‚ purchase‚ use or dispose of products
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and orange flavor into it. Marketing Segmentation Mountain Dew has divided up the total market into distinct subsets of customers with common needs or characteristics‚ so following are some marketing segmentations that Mountain dew has made. Demographic Segmentation Generation As Mountain Dew is launched as energy drink so it is segmented demographically for the young generation interested in outdoor games the X-Generation. Income Mountain dew is mostly low cost beverage so any body can buy
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Compare Burberry’s market position relative to that of its competitors including Polo‚ Coach‚ Armani and Gucci. Is Burberry’s competitive position sustainable over long term? Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion
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characteristics” (Solomon et al‚ 2012. p.223). Coca-Cola has more than a single‚ well defined market segment and attempt to reach as many consumers as possible. These markets can be identified demographically based on age and gender and through psychographic segmentation. Demographic Segmentation: Age‚ Gender In the modern world it is increasingly becoming challenging to stay relevant due to the intergenerational differences that exist amongst teens and especially young adults. After conducting research‚
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make marketing segmentation. It means that we divide giant market into smaller segments which have the similarities. Then we can achieve more effectively with productions and services. To do this‚ we should look at 4 majors: geographical‚ demographic‚ psychographic and behavioral variables. Nestle is the world’s largest food company that did marketing segmentation very well. They also base on 4 majors variables to segment. First is the geographic segmentation. We must understand the geographical
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Jeyameera K Marketing Management Group Assignment STP Analysis for Health&Fun – A new snack food product line by Health&Fun India Pvt Ltd Study Report by MPEFB2 – Group 4 Ankur Allen Rahul Bansal Rohit Aggarwal Sameer Narula May 10‚ 2008 Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation
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………………………………………………………………………………..…………………………………… Technological ……….………….………………….………………………………………………….…………………… Social….………………………………………………………………………………..………………………………………. Environmental .………….………….…….…………………………………………..………..…...….................. Demographic….…………………………………………………………………………………..……….................. Legal ….…………………………………………………………………………………..……………………………………. Micro Environment Forces………………………………………………………………………….……….................. Company……………………………………………………………………………………….
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Retail‚ Wholesale‚ and Licensing as well as the company competes the high end brands like LV‚ Coach and Burberry. In my assignment‚ I will start defining the target customers for MK by looking at four major variables: 1- Geographic. 2- Demographic. 3- Psychographics. 4- Behaviouristics. First of all is a geographic variable. A target markets or customers for MK usually live in developed countries such as North America‚ Europe‚ and Japan as well MK has entered in certain geographic area to sell and
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widely used are; Types of segmentation Demographic segmentation‚ which considers the number of people living in a particular area a particular time‚ the climate and the size of the population as well. Economic segmentation considers the income level of the target market. As a matter of fact I won’t describe the economic segmentation of Colgate Palmolive products because the prices depend on each country and their level of incomes. Psychographic and behavioral segmentation focuses on groups
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