high quality‚ designs. Paris-based luxury brand conglomerate PPR is a good example of this split. Its in-house brand Bottega Veneta sells leather goods without overt logos. Bottega sales soared 62% in the first half of this year. PPR’s other brand Gucci‚ with its prominent "G" label‚ had a strong 17% increase in sales‚ but it paled in comparison with its other in-house brand. The trend hit other well-known brands particularly hard. Burberry Group PLC (BBRYF)‚ purveyor of the easily identifiable
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CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics that contribute to the concept of luxury. This is because our perception
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Compare Burberry’s market position relative to that of its competitors including Polo‚ Coach‚ Armani and Gucci. Is Burberry’s competitive position sustainable over long term? Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion
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consumer goods producer (acquisition strategy). ▪ Sara Lee left Coach’s strategy and operations intact but by 1990’s the company performance began to decline as consumer shifted preference to a more stylish French and Italian handbags such as Gucci‚ Prada‚ Louis Vuitton‚ etc. ▪ In 1996‚ there was a change in the management having Reed Krakoff as the new creative director‚ an ex Tommy Hilfiger designer. He believed that new products should be based on market research rather than on designer’s
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take Waterford Wedgwood forward.” The challenge facing its management was how best to reshape a loss-making group that owned a range of branded glassware and chinaware into a profitable concern. Other luxury goods conglomerates such as Richemont‚ PPR/Gucci and LVMH were doing well but could a quite different brand portfolio be made similarly profitable? The Company The company of Waterford was first established in 1783 in the Irish harbour town of Waterford. Its founders were two brothers‚ William
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Overseas Purchasing: New challenge for Chinese luxury retailers Abstract Chinese luxury consumers start to account for more percentage for the world luxury goods sales. However‚ domestic retailers do not benefit from this trend‚ because Chinese consumers prefer to purchase luxury products from foreign countries. As a result‚ the growth domestic luxury market trends to slow down. In order to avoid that disadvantage‚ some of the largest luxury retailers have claimed to slow and cease their plan for
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Luxury brands‚ like LVMH‚ are usually less affected by e.g. the recession‚ as the mass are less sensitive to price changes. Competitors: Gucci Group & Richemont * Star brands: LVMH (68)‚ Richemont (20)‚ Gucci Group (16) * Global distribution: LVMH‚ Richemont‚ Gucci Group * Diversification of products: LVMH (5 categories)‚ Richemont (3 categories)‚ Gucci Group (5 categories). Low 3) SWOT ANALYSIS * Strengths: large portfolio in different categories‚ distributed globally‚ leader
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Question 1: According to Exhibit 13‚ the respective market shares for Polo‚ Armani‚ Gucci‚ and Burberry are 9.1%‚ 3.5%‚ 4.4%‚ and 5.2%. Coach was not included among the Top 10 Global Luxury Goods Players in general‚ but specific to accessories‚ they have an estimated 6% market share compared to Burberry’s 4%. This data illustrates that Burberry is doing quite well. They are one of the Top 5 Global Luxury Goods Players and it appears that they have plenty of room for growth. Unlike many of its other
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having a vision‚ working hard and taking risks. He dug Gucci up from the ground and created history in doing so. He was born with an innate ability to create and perfect‚ and through his passion he created hedonistic luxury and painfully romantic glamous. He redefined and brought the Gucci Group to success. He had an overwhelming impact on the fashion industry‚ he is a revolutionist. He is genius. Table of Contents TOM FORD 1 GUCCI RAISED FROM THE DEAD 2 INSPIRATION 4 SUCCESS 4 BIBLIOGRAPHY
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Demographic transition (DT) refers to the transition from high birth and death rates to low birth and death rates as a country develops from a pre-industrial to an industrialized economic system. This is typically demonstrated through a demographic transition model(DTM). The theory is based on an interpretation of demographic history developed in 1929 by the American demographer Warren Thompson (1887–1973).[1] Thompson observed changes‚ or transitions‚ in birth and death rates in industrialized societies
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