From Yves Saint Laurent to Saint Laurent Paris Abstract The aim of this essay is to take part in a discussion about the interrelation of fashion‚ marketing and art. Focusing on the Yves Saint Laurent brand and its creative work‚ the essay attempts to explore the marketing strategy‚ sources of inspiration and communication system. The first chapter is about the brand’s heritage and its image‚ which are the basics to the introduction of a brand analysis for understanding its
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Financial Analysis on competitors‚ Tiffany & Co. and Coach‚ Inc. Tiffany & co. and Coach‚ Inc. Prepared for: Rodger Klee Prepared by: Ann Henkelman and Jen Thompson June 26‚ 2012 Table Of CONTENTS: Tiffany & co. and Coach‚ Inc. 1 Table Of CONTENTS: 2 Introduction and Company Profiles 2 Tiffany & Co. 3 Coach‚ Inc. 5 DuPont Model 5 EMV‚ MVA‚ and the Valuation of Common Stock 5 Reflections
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V. Marketing Plan In this chapter is marketing plan of the Company XY. It is a description of its competitors‚ the demand for the service‚ and the strengths and weaknesses from a market standpoint of both the business and its competitors. In more detail‚ the field of activity‚ potential customers‚ the location‚ the operating markets and the business level is clarified. After chapter five‚ the operational plan will be explained. 1. Market description To start‚ the Company XY is doing business
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Corporate 1-1. PPR PPR is French based corporation which has business area over Luxury fashion business‚ Sport business‚ book & electric product retail‚ online fashion retail‚ and movies. With regard to fashion business‚ it has 8 brands including GUCCI. [pic] [pic] [pic][pic][pic] A couple brands form PPR’s portfolio 1-2. PPR financial statements The total group revenue increased from €11.0 billion to €12.2 billion or 11%. The luxury fashion business sector is responsible
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Final Research Paper Michael Kors has been a leader in the fashion industry for over 30 years. He first entered the fashion scene as a teenager. Mr. Kors has not only managed to stay relevant in the industry‚ but he’s remained a major player for the past three decades. Kors was born Karl Anderson Jr. He legally changed his first and last name at the age of five when his mother remarried. Upon completion of High School‚ Kors attended The Fashion Institute Of Technology in New York City. However
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Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
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TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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GRADUATE SCHOOL MASTER IN BUSINESS ADMINISTRATION DECISION MAKING & BUSINESS POLICY FORMULATION A Case Study: Salvatore Ferragamo‚ SpA I. BACKGROUND OF THE STUDY This case describes the history and present dilemma facing Wanda Ferragamo and her six children‚ all of whom are involved in the family business. The House of Ferragamo‚ a Florence-based maker of high quality Italian clothing and leather good‚ was founded by Salvatore Ferragamo. Throughout his 57-year career‚ he achieved
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Case Study 7: Coach Inc. in 2012: ITs strategy in the accessible luxury goods market __GROUP 8_ GROUP MEMBER Name Class Roaster ID Student ID Nguyễn Hải Anh AFA54A 01 11120068 Tạ Yến Ngọc AFA54A 29 11122843 AFA54A 31 11123066 Nguyễn Ngọc Phương AFA54A 32 11123139 Phạm Trung Thành AFA54A 36 11123531 Trần Ngọc Trung AFA54A 45 11124302 Vũ Ngọc Diệp AFA54A 05 11120600 Trần Quang Hiếu AFA54A 17
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