The Louis Vuitton bag: just an expensive bag or is there more to the product? A product analysis essay (1910 words) Almost everybody in the world knows the brand Louis Vuitton and can recognize the famous logo and patterns they use on bags. Louis Vuitton is the most valuable luxury brand in the world‚ followed by Hermes and Rolex. Over the years famous people and rich people who have excessive amounts of money on their bank accounts‚ have bought their products. If the average person on the street
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INTRODUCTION Louis Vuitton has prided itself in its tradition and longstanding commitment to thousands of peoples lifestyles for over a century and a half. Right from its origins as a trunkmaker‚ Louis Vuitton has always been a trendsetter‚ progressively developing a range of luxury products consistent with the brand ’s values. This creativity entered an exciting new realm in 1998 when Mark Jacobs joined the firm as the Artistic Director. The French origin of Louis Vuitton swiftly became an international
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Days (1854-1892) – 1854 - Louis Vuitton opens first store in Paris – 1885 - first LV store opens in London‚ on Oxford Street – 1892 - Vuitton dies; the Vuitton company begins selling handbags. • Golden Age of Louis Vuitton (18931936) – 1893 - Georges (Louis‟s son) begins his campaign to make the company into a worldwide corporation. – 1936 - The golden age of Louis Vuitton ends as Georges Vuitton passes away. Estimates attribute Georges Vuitton with over 700 new Vuitton designs. History •
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Case Study- Louis Vuitton 1 Table of Contents 1. Introduction 2. The company Louis Vuitton 3. Supply Chain Strategy 4. Constraints of the Luxury Industry 4.1. Supply Chain Strategy of Louis Vuitton 5. Process map of buying process 5.Order Qualifiers and Order Winners 5.1. 5.2. Performance Dimensions Trade-off among Performance Dimensions 6. Internal Operation Practices 6.1. Manufacturing Process 6.2. Customization Point 6.3. 6.4. 6.5. 6.6. Service Package and Service Level Capacity
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Management Case Study 2: Louis Vuitton in Japan 1. What are the key success factors of LV in Japan? Since Louis Vuitton entered the Japan market in 1968‚ it became the most popular luxury brand in Japan by having 28 percent share in Japan’s market. The key success of LV in Japan is mainly contributed by the appropriate balance in keeping the brand globalized while localized at certain areas for the Japanese. To achieve this outcome‚ the consistency in product quality‚ fashion appeal and
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Louis Vuitton : New product introductions vs. product availability Introduction Louis Vuitton is a part of the Louis Vuitton Moet Hennessy Group. Being the core business‚ Louis Vuitton is the most famous brand not only in the group‚ but also in the fashion industry. It is well-known for its quality and design. Most of the Louis Vuitton consumers are wealthy people‚ who expect premium products regardless to the price. Considering this fact‚ Louis Vuitton may implement a strategy‚
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Louis Vuitton Background Louis Vuitton (LV) is a name of a French man. He is a designer of the fashion industry in 1820s to 1890s. (Anon‚2014) This name had been the best fashion brand currently. According to totally brand value top 100 ranking in 2014‚ Louis Vuitton is standing 19th in the 100 brands. And also it is No.1 of fashion industry in the world. Louis Vuitton was created a luxury brand value and gained the top of world fashionable company in the past 150 years. (Forbes‚2014) Three authors
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Louis Vuitton Strategy LVMH is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. Net sales have grown 57% in the past two years. In 2001 LVMH had a strong earning growth in a slumping economy. This was due to the strength of the Louis Vuitton brand‚ which is the world leader in luxury goods and benefited the younger brands from the synergies that developed within the business group. Each company could focus on their core business
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------------------------------------------------- LOUIS VUITTON MARKET POSITION Louis Vuitton Malletier (commonly called Louis Vuitton) is a worldwide known French luxury brand‚ created in 1854‚ by Louis Vuitton. The main products are trunks and leather goods‚ ready-to-wear‚ shoes‚ glasses and jewelry. The LV monogram‚ used on most of the products‚ is highly recognizable‚ and is a main part of Louis Vuitton’s success. ------------------------------------------------- Competitive threats Competitors (current threat) Louis Vuitton
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Which tools Louis Vuitton used to advertise their brend in general? Is it successful? The modern world is inconceivable without advertising. It is plays a very important role in the development of business opportunities. Today‚ in addition to television advertising‚ one of the most popular is Social Media. So‚ one of the most famous‚ the most demand and the most expensive luxury brand- Louis Vuitton is a french fashion house which specializig in the manufacture of luggage and bags‚ clothes and
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