How do brand names influence consumer purchasing decisions? Supichaya Sunthornjittanon(Britney) Portland State University Thesis statement: Reputation and design are two main reasons why consumers decide to buy brand name products Reputation is one of the most important reasons why people purchase a specific product. When consumers buy products‚ they usually see what company those products come from. Consumers would check for the product origins before they buy them. Then‚ if they think
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the medical industry. Penicillin is known to be the most impactful drug in the world. It saved millions of lives throughout the 20th century acting not only as a life savor‚ but also as a sign of hope that common terminal illnesses could be cured. Penicillin expedited recovery time in World War II therefore allowing more soldiers to keep fighting for their country. The discovery and mass production of penicillin greatly impacted the mid-1900 ’s because it depleted the fear of common bacterial illness
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Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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Case1-1 A0023308 林巧玄 Global Marketing Requires A Very Local Attention: A Lesson from Vodafone’s Loss of Japan Unit Case Summary: This case is talk about the company‚ Vodafone KK. This company has good performance in Europe‚ the Middle East‚ Africa‚ Asia Pacific‚ and their subsidiary is joint ventures with United States. What a famous global company! However‚ Vodafone was failed in Japan. For example‚ their products in Japan were being dull and
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2) What were some of the main food contributions from the New World to the Old World? Name at least 7. a. Some main food contributions from the New World to the Old World are corn‚ potatoes‚ tomatoes‚ peppers‚ different types of beans‚ sweet potatoes‚ chocolate‚ peanuts‚ and sugar. 3) Before contact‚ which average person was better off‚ according to the video: The one from Europe or the one from the Americas? Why? a. According to the video‚ the average person was better off from the Americas than
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Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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1. The Pinta Island tortoise – Without argument‚ this turtle is one of the few species of Giant Galapagos tortoises and the rarest animal in the world since there is only one left alive. 2. Baiji (Yangtze River Dolphin) – With no more than a few tens of individuals‚ Yangtze River Dolphinthe dolphin is one of the world’s rarest mammals‚ and a victim of China’s breakneck economic growth‚ competing for food with the human beings. 3. The Vancouver Island Marmot – This marmot is found only in the high
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Rebecca Huang Louis Armstrong I. Early Life A. Childhood B. Family C. Armstrong’s natural talent from God II. Performance Career A. Experiences in New Orleans and Mississippi B. Chicago and Jazz Band C. Life from 1924 to 1930s III. Late Stage A. Armstrong’s 1950 life B. The end of Louis Armstrong’s Music Life IV. Music History A. Trumpet and Early Jazz B. Collaborators and Followers C. Armstrong’s Music Style 1. A Jazz musician
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Vaccination? Louis Pasteur ‚ he was a French Chemist And microbiologist who is well known for microbial fermentation and pasteurization. He also reduced morality from puerperal fever‚ he created the first vaccine for rabies and anthrax. He is mainly known for treating milk and wine to stop bacterial contamination‚ also known as Pasteurization. Pasteur is known as “the father of microbiology”. Louis Pasteur was one of the most important scientists
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