Q. What distinctive resources and capabilities has LVMH developed or acquired that distinguish it from its competitors? What is its competitive advantage? What is the key to the corporation’s success? LVMH is a world leader in luxury with a portfolio of over 50 prestigious brands. Brands under the conglomerate (LVMH being the holding company) are synonymous with prestige and elegance and operate in the areas of: * Wines and spirits * Perfumes and cosmetics * Fashion and leather goods
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Case: LVMH‚ 2003 Issue Louis Vuitton Moet Hennessy must decide whether to maintain its numerous product lines or eliminate certain lines to focus on its most profitable segments. Analysis LVMH relies on its well established brand name and reputation for creativity and quality to market its diverse product lines. The firm is in a unique position as it is one of the only players in the luxury goods industry that can maintain a diverse portfolio of luxury brands. Of the top 5 major fashion
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GUCCI Dr. Nan McIssac MKT/571 The retailer of my choice will be Gucci. I am in love with everything about Gucci and what it represents. Gucci was founded by Guccio Gucci in Florence‚ Italy in 1921. Gucci is an Italian fashion label which produces clothing‚ watches‚ jewelry‚ shoes and leather goods. In 2010 Gucci launched it’s very first children’s clothing line. It is the biggest selling Italian brand and it is exquisite. It should not be surprising as to
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company can be different from perceived identity by customers. (Elite VS Middle VS Accessible) Time Period Directed by Management result Desired Identity Perceived Identity 1920’s ~ 1970’s Guccio Gucci Prosperity Middle luxury Middle luxury 1970’ ~ 1980’s Aldo & Rodolfo Internal conflict Middle luxury Middle luxury 1980’s ~1990’s Maurizio Adversity Elite luxury Middle luxury 1990’s ~ 2005’s Tom & Domenico Prosperity Middle luxury Middle luxury 2005’s ~ PPR Adversity Middle luxury
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Marketing Segmentation Collage 1. Introduction Gucci is a brand from Italy. It was established in the year of 1921 by Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear‚ shoes‚ accessories such as rings‚ bags‚ small leathers goods‚ fine jewelry‚ and many others products. Besides‚ watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women‚ man‚ and also teenagers. 2.0 Market
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Differentiation Strategies I have chosen the three brands of Apparel & Clothing for this assignment. |[pic] | | | |
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VERTU presentation for “Branding for Luxury Products” course. HISTORY The VERTU originally started in 1998 in Great Britain‚ now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer‚ Italian Frank Nouvo began putting his ideas for Vertu on paper and the board of Nokia gave the project a green light. Frank Nuovo was a design strategist at Nokia from 1995 to 2006‚ when he left to become Vertu’s
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Technology and Innovation Strategy Individual Assignment: “Gucci Group” (11/06/2012) ------------------------------------------------- Matteo Berzoini ------------------------------------------------- 1. Provide a competitive positioning of the luxury industry back in 1990. How was Gucci positioned? 2. Which critical moves allowed De Sole to reposition Gucci? 3. What do you think about the acquisition of YSL and Sergio Rossi? 1. Market Worth and Composition: By
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Gucci was founded by Guccio Gucci in the early 1920s. As an immigrant in Paris and then London‚ Guccio made a living working in luxurious hotels and was impressed with the affluent luggage he saw the guests carrying. Inspired particularly by the elevated lifestyle he witnessed in the Savoy Hotel in London‚ on his return to Italy he decided to merge this refined style of living with the exclusive skills of his native craftsmen. Specifically he utilised the skills of local Tuscan artisans. He began
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Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially‚ Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company‚ Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe
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