"Gucci marketing mix standardization" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 43 of 50 - About 500 Essays
  • Satisfactory Essays

    Tom Ford Marketing Mix

    • 1074 Words
    • 5 Pages

    NEROLI PORTOFINO PRIVATE BLEND FRAGRANCE 1 Table of Contents Product Details............................................................................................................................3 Core Product...............................................................................................................................3 Actual Product.............................................................................................................................3 Augmented

    Premium Perfume

    • 1074 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Luxury Good and Gucci

    • 3083 Words
    • 13 Pages

    Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines

    Premium Gucci

    • 3083 Words
    • 13 Pages
    Good Essays
  • Good Essays

    People Business at Finagle a Bagel Finagle a Bagel is a bagel manufacturer‚ bakery and retail cafe. The company was founded in June of ’82‚ selling cheesecakes. It was founded at Quincy Market‚ or Faneuil Hall Marketplace‚ which is a tourist attraction in Boston. And it was founded by an individual named Larry Smith‚ his brother and some other assorted family members. We have 17 retail stores in the city of Boston and the surrounding suburbs and a wholesale business that delivers bagels

    Premium Management 2008 singles Work

    • 2614 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Gucci Case Analysis

    • 1715 Words
    • 14 Pages

    PROFILE Gucci is an Italian fashion and leather goods label. It was founded by Guccio Gucci (1881 - 1953) in Florence in 1921. Gucci is considered one of the most famous‚ prestigious‚ and easily recognizable fashion brands in the world.French HYPERLINK "http://en.wikipedia.org/wiki/Gucci" l "cite_note-1" o "" �� Gucci belongs to the conglomerate company Pinault-Printemps-Redoute (PPR). Gucci is the second biggest-selling fashion brand after Louis Vuitton-Moet Henessy (LVMH). Most importantly Gucci is

    Premium Gucci Luxury good

    • 1715 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Gucci s Competitors

    • 350 Words
    • 2 Pages

    world‚ such as: Versace‚ Chanel‚ Prada‚ Louis Vuitton‚ Dior and Armani. Concerning the Italian market‚ I found interesting to analyze Versace Prada and Bottega Veneta as main competitors of Gucci and analyze the points in common and the differences. First‚ all these brands belong to an Italian heritage‚ even if Gucci and Prada were founded much earlier than Bottega Veneta (1967) and Versace (1978). We can say that they all are luxury brands‚ with a price range that goes from about 200 € to 15.000 €‚

    Premium Italy High fashion brands LVMH

    • 350 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    SYNOPSIS Thesis Topic: How can globalization influence the Standardization of International Marketing Strategies? Introduction One of the most intriguing discourses in the field of contemporary marketing management is the standardization of international marketing strategies. The intent of this paper is to examine the standardization of marketing elements within a multinational marketing strategy. A majority view among international marketers is that each national is unique and thus each must

    Premium Marketing

    • 481 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Gucci Case Summary

    • 618 Words
    • 2 Pages

    Haley Ankenbauer Gucci Case Summary Robert Polet became CEO for Gucci in 2004 after spending the last 26 years of his life at one of the largest consumer goods companies‚ eventually becoming the president of the ice cream and frozen foods division. In 2008‚ shoppers were starting to feel the pain of the recent credit crunch crisis. Polet thought about improving Gucci’s CRM system because of his past experience and how much potential a good CRM system can have. Gucci created a corporate group of

    Premium Luxury good Gucci Customer relationship management

    • 618 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Archana A. Bele et al. IRJP 2011‚ 2 (12)‚ 56-60 INTERNATIONAL RESEARCH JOURNAL OF PHARMACY Available online www.irjponline.com ISSN 2230 – 8407 Review Article STANDARDIZATION OF HERBAL DRUGS: AN OVERVIEW Archana A. Bele*‚ Anubha Khale H.K College of Pharmacy‚ Jogeshwari (W)‚ M.S.‚ India Article Received on: 19/10/11 Revised on: 22/11/11 Approved for publication: 13/12/11 *Email: scientific.cell@hkcollege.ac.in ABSTRACT Herbal drugs have been used since ancient times as medicines

    Premium Herbalism Pharmacology Herb

    • 5089 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Gucci Strategy

    • 276 Words
    • 2 Pages

    Evaluate De Sole’s Latest Strategic Move To Buy Yves Saint Laurent And Sergio Rossi-includes things like planning‚ finance‚ accounting‚ legal and govt affairs‚ info systems‚ etc -typically supports the entire value chain -could be important – especially things like keeping in touch with govt Resource based view of the firm (RBV) -resource not necessarily controlled by company -sometimes firms might contract out resources -combines 2 perspectives ​-1) internal analysis of phenomena within

    Premium Resource Strategic management Marketing

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Financial situation of Gucci Gucci is the main company of the Gucci group. This is clear if we analyze the participation of Gucci in the overall financial results: 67% more or less. Taking in consideration the operative results the participation is even higher because we are around 90% with a value of 618 million of euro over 692 millions in total. These results are obviously affected by the recent crisis started in October 2009 that has affected the economy as a whole. One of the main aspects is

    Premium Luxury good Gucci LVMH

    • 681 Words
    • 3 Pages
    Satisfactory Essays
Page 1 40 41 42 43 44 45 46 47 50