Galeries Lafayette to Hong Kong in 2013/2014 Background After having the valuable experience of working the last in-class assignment about Harvey Nichols (HN)‚ as I felt I should have known more about Harvey Nichols‚ I visited their store in Pacific Place to see & feel what it is & I spent several times in checking their website for more details. Now I feel I understand more about why HN open its 2nd & bigger flagship store in Hong Kong & why HN is at Pacific Place‚ after I have seen that so
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Corporate 1-1. PPR PPR is French based corporation which has business area over Luxury fashion business‚ Sport business‚ book & electric product retail‚ online fashion retail‚ and movies. With regard to fashion business‚ it has 8 brands including GUCCI. [pic] [pic] [pic][pic][pic] A couple brands form PPR’s portfolio 1-2. PPR financial statements The total group revenue increased from €11.0 billion to €12.2 billion or 11%. The luxury fashion business sector is responsible
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sectors‚ the objectives will be to understand the extent of the result of the luxury market but also the different techniques used to overcome this period. The Author makes a secondary data collection through books and newspapers articles‚ but also with numerous website of the world of luxury in order to obtain the most accurate information. Table of content I- Introduction………………………………………….…………………6 1.1 Rational………………………………………………………..………..…………..7 1.2 Aims and objectives………………………………………
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Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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DA MILANO – ATTAINING SUCCESS BY REDEFINING LUXURY Da milano brand has performed fairly well in India. Today we are present in almost all the major metros and tier I and II cities in the country. The differentiating factor is our quality. We have our design studio in Italy where talented designers introduce new collections keeping the global fashion trends in mind. The collections introduced by the brands exude character‚ originality‚ style and flair. So‚ we can proudly say that we are riding high
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Chapter2 The Indian Luxury Consumer: Rapidly maturing and looking for more Any study of the luxury market needs to conclusively address core questions around the luxury customer - Who‚ What and Where. To fully understand answers to these questions‚ we interviewed existing and prospective customers across various locations‚ income and age groups. We also interviewed industry leaders across all luxury categories on the Indian consumer and the changes that they have observed over the last few years
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| Report on expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28‚ 2012 | | | | | Preface This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market. It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And
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finish this assessment successfully and to God almighty that saw me through all this. TABLE OF CONTENTS CHAPTER 1 INTRODUCTION........................................................................................................1 AIMS AND OBJECTIVES............................................................................................2 LIST OF DIAGRAM AND TABLES.............................................................................3 CHAPTER 2 BRIEF HISTORY....................
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opportunities and challenges for Louis Vuitton in Japan? There are times when spending is low due to the economy‚ but Japan’s market shows peak times of spending as well. The challenges LV market in Japan is the number of competitors like Coach and Gucci. Other companies such as H@M offer low prices for more money conscious consumers. 3. What are the specifics of the Japanese fashion luxury market? In the Japanese culture there is a need to show your status. This is done by purchasing expensive
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