LVMH – Fashion & Leather Goods External Analysis Faurum Doshi LVMH Summary LVMH‚ known as Moët Hennessy • Louis Vuitton‚ is a French conglomerate and the largest producer of luxury goods in the world. LVMH was formed in 1987 with the merger of Moet et Chandon a champagne manufacturer‚ Hennessy a cognac manufacturer‚ and Louis Vuitton a fashion house. The LVMH group is comprised over five sectors: Fashion & Leather Goods‚ Wine & Spirits‚ Perfumes & Cosmetics‚ Watches &
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Project title: Louis Vuitton Value Chain Case 2 Class : CL- mec-yf 13 Student: George Dulvara Number of characters (including spaces‚ footnotes‚ end notes and text boxes): 16947 Date: 16/04/2013 Signature _____________________________ Table of Contents Summary 2 Introduction 3 Motivation 3 Research question 3 Interpretation 3 Scope 3 Method 3 Analysis of Louis Vuitton Value Chain 4 Louis Vuitton Supply Chain 4 Value Chain 5 LEAN MANAGEMENT 6 Future development
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Luxury goods in China Beyond bling Life is getting harder for purveyors of luxury in China‚ but the growth prospects are still fabulous Jun 8th 2013 | SHANGHAI |From the print edition “IT WAS an amazing golden age‚” reflects Guillaume Brochard of Qeelin‚ a Chinese jeweller. From 2007 to 2011 many luxury-goods firms enjoyed double-digit annual growth in China‚ which became their most important market. The first blows came last year‚ with an economic slowdown and jitters about the political transition
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Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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Was the expansion into multiple brands and businesses justified? LVMH has business in all of the products such as‚ leather goods‚ fragrances/cosmetics‚ wines and spirits‚ specialty retailing‚ and auctions. One thing that got LVMH successful was the brand power that they made popular in every segment‚ which was helpful by using the name to sell more and attract more customers towards different products. The name itself will give benefit for the company if they want to sell different brands and
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Course Name: Market Management Student Number: 2014104 Purpose of the paper This paper will highlight how Hublot watches use the elements of the marketing mix to target its position and to achieve its competitive force. The essay is composed of two main parts. The first part includes the analysis of the segmentation and target of Hublot watches and its major competitors. The second part is adopting marketing mix (4P) to illustrate how the company differentiate itself from competitors to
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1. Assess the opportunities and threats for Luxury goods in India. Is there a product- market fit for luxury goods in India‚ in particular‚ given that India is still a low- income economy overall? A. Opportunities 1-The first mover advantage amongst the luxury goods segment. Also the historic business association with the LV brand create a strong brand recall in this segment. 2-The emergence of of high net worth consumers which is the 2nd fastest growing in the world. Also the Ascendance of
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MANAGING FASHION & LUXURY COMPANIES Week 1 W1 - Content Fashion & Luxury 1. What is Fashion? 2. New Trends 3. Dream Factor and Media System 4. What is Luxury? 5. Luxury as a Product 6. Luxury as Know How‚ Industry and Business 7. Luxury as a Culture 8. Luxury as a Customer 9. What Luxury is not 10. Fashion and Luxury for Millennials 2 W1 - Content Fashion 1. What is Fashion? 2. New Trends
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International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior`s image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6
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Journal of Retailing and Consumer Services 20 (2013) 68–79 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Luxury fashion consumption in China: Factors affecting attitude and purchase intent Bopeng Zhang a‚ Jung-Hwan Kim b‚n a b Department of Apparel‚ Educational Studies‚ and Hospitality Management‚ Iowa State University‚ Ames‚ IA 50011‚ USA Department of Retailing‚ College of Hospitality
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