micrometers Experiment 2: Virtual Microscope Post-Lab Questions 1. After completing the m1 exercise in the “Try this” section‚ how tall is the letter e? Answer: about 1.8micrometers 2. What is the highest objective lens you can use to see the entire letter e? Answer: 10x is the highest objective lens where you can see the entire letter e . 3. The nuclei (the structure inside a cell that contains DNA) of the cheek cells have been stained using a special dye so that they appear purple. What shape
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LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Targets Positioning Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can describe as luxury all that
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Tom Ford International LLC -Ultimate parent company Mr. Thomas Ford - President and Chief Executive Officer Domenico De Sole – Chairman ((former Gucci Group President and Chief Executive Officer) Registered and trading address: 845 Madison Avenue New York‚ NY 10021-4908 United States Tom Ford Studio Limited Company Type: Private limited with share capital Inc. Date: 06 Jul 2005 Industry: Manufacture of other wearing apparel and accessories Registered and Trading Address: 7 Howick
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Robert Polet‚ Gucci Group Wednesday 25th November 2009 CEO of Gucci Group has demonstrated a unique ability to bring out the best in his people and his brands Born: July 25‚ 1955 Kuala Lumpur‚ Malaysia Education: Nyenrode Business Universiteit‚ MBA 1976 University of Oregon Career: 1978-2004 Various positions at Unilever‚ became CEO and President 2004 CEO of Gucci Group Trivia: Guinness World Records cites the Gucci “Genius Jeans” as the most expensive jeans in the world‚ priced at $3‚134
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consumer goods producer (acquisition strategy). ▪ Sara Lee left Coach’s strategy and operations intact but by 1990’s the company performance began to decline as consumer shifted preference to a more stylish French and Italian handbags such as Gucci‚ Prada‚ Louis Vuitton‚ etc. ▪ In 1996‚ there was a change in the management having Reed Krakoff as the new creative director‚ an ex Tommy Hilfiger designer. He believed that new products should be based on market research rather than on designer’s
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Overseas Purchasing: New challenge for Chinese luxury retailers Abstract Chinese luxury consumers start to account for more percentage for the world luxury goods sales. However‚ domestic retailers do not benefit from this trend‚ because Chinese consumers prefer to purchase luxury products from foreign countries. As a result‚ the growth domestic luxury market trends to slow down. In order to avoid that disadvantage‚ some of the largest luxury retailers have claimed to slow and cease their plan for
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Luxury brands‚ like LVMH‚ are usually less affected by e.g. the recession‚ as the mass are less sensitive to price changes. Competitors: Gucci Group & Richemont * Star brands: LVMH (68)‚ Richemont (20)‚ Gucci Group (16) * Global distribution: LVMH‚ Richemont‚ Gucci Group * Diversification of products: LVMH (5 categories)‚ Richemont (3 categories)‚ Gucci Group (5 categories). Low 3) SWOT ANALYSIS * Strengths: large portfolio in different categories‚ distributed globally‚ leader
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3.2.1 Brand Equity Earning the royal seal of approval and outfitting the Royal Army placed Burberry on the map as “the original British luxury brand” but somewhere along the line‚ it became the raincoat brand known more for outfitting stuffy elder statesmen than the cloth of choice for the glamorous rich and famous. Burberry revamped its brand image‚ hiring new designers who took the signature plaid from raincoats to bikinis. Recent ads featuring British fashion icons like Kate Moss and Stella Tennant
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rise‚ the country is emerging as the next stopover for global luxury brands such as Gucci‚ Christian Dior and Versace. However‚ we must realize that Luxury marketing is a whole new ball-game altogether‚ both from the perspective of the marketer as well as the luxury consumer. It therefore becomes important to view it both in relation and isolation from the ‘regular’ goods marketing. To achieve the above objective‚ we would first look at how luxury goods are different from regular goods and then
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CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics that contribute to the concept of luxury. This is because our perception
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