Fashion Photography Fashion has always been a mirrored image of the collective consciousness and unconsciousness of society. In politically conservative times‚ fashion reflects the staidness of the majority‚ however additionally the subversive parts of the minority. No less a controversial figure than King Louis XIV of France was rumoured to have said that fashion was a mirror. Music‚ films‚ and TV‚ all potent popular culture mirrors in their own right of the anxieties‚ hopes‚ and dreams of
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20-35 years b. 35-50 years c. 50 yr and above 2. Sex a. Male b. Female c. Unisex 3. Attitude/Orientation a. Sporty b. Jewelry c. Technology 4. Brands a. Omega b. Rolex c. Tag Heuer d. Breitling e. Cartier f. Gucci 5. Price a. 10-40k b. 40-100k c. 100k + 6. Display a. Analog b. Digital c. Dual 7. Strap a. Leather b. Metal c. Synthetic i) Steel ii) Gold iii) Titanium 8. Benefit sought Targeting Targeting strategy
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for public display—and fashion is acknowledged as a cultural language of “style”. In the realm of High Fashion advertising—those products and identity-image advertisements at the top of the socio-economic spectrum: products such as Dolce Gabanna‚ Gucci‚ Prada‚ media such as runway shows‚ W Magazine‚ Zoom‚ Allure—the goal of producing an attractive identity product is pursued with an affluence of money and artistic talents drawn internationally to create the most emotive and entrancing imagery possible
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Problem Based Learning (PBL) project for MS1381 – Part 1 ________________________________________________________________________ Instructions to Students (a) Please form groups of 2 or 3. (b) There are 2 parts to this project. This is part 1. Part 2 will be released later. (b) The PBL project constitutes 10% of your overall assessment. (c) Analyze and work out the whole problem together as a group. (d) Each group must submit 1 written group report and 1 progress report for part 1 of this project
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Introduction What is fashion? Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day. One certain thing in the fashion world is change. We are constantly being bombarded with new fashion ideas from music‚ videos‚ books‚ and television. Movies also have a big impact on what people wear. Ray-Ban sold more sunglasses after the movie Men In Black. Sometimes a trend is worldwide
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Roohi Ahmed Contents Introduction 3 What is distribution? 3 What is distributions role in retailing? 4 Distribution methods at Sairaz 6 Distribution methods at HOUSE OF FRASER 6 Conclusion 7 Bibliography/Reference 7 Introduction In this report I am going to discuss about the independent retailers distribution process of Boots and the multiple retailers distribution process of HOUSE OF FRASER. What is distribution? Distribution is the way in which a product is spread over
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In traditional societies‚ peoples identity was rooted in a set of social roles and values‚ which provided orientation and religious sanctions to define ones place in the world. In modernity‚ identity is often characterised in terms of mutual recognition‚ as if ones identity depended on recognition from others combined with self- validation of this recognition. Identity still comes from a pre set of roles and norms. For example‚ a mother
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customers. The menswear for instance may appeal to a hip 25-year-old man‚ a conservative 65-year-old man or to someone in between. The noteworthy competitors of Burberry are labels such as Polo Ralph Lauren and Armani in apparel‚ and Coach and Gucci in accessories. Coach’s primary products are handbag accessories. Coach has positioned itself as being more affordable and more accessible to the general population. Polo’s marketing positioning is centered more towards lifestyle and clothing. Polo
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and actual advertisements to draw you in as a reader and get you thinking about the depictions of male physique in your own way. The author uses many major clothing companies as examples for her depictions like Calvin Klein‚ Haggar‚ Dockers‚ and Gucci. She expresses that these companies and more have paved the way for the use of male bodies as “sexual objects” on purpose. Her idea relies on the entire belief that sex sales‚ which it does. Her thoughts go in depth on this subject‚ as far as to
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of those strategies. Body Analysis Yves Saint Laurent was founded in 1961 year by Yves Henri Donat Mathieu-Saint-Laurent in the capital of fashion‚ in Paris. Its ground breaking design could not leave most of men and women disregarded. In 1991 Gucci Group obtained Yves Saint Laurent‚ after that brand has been re-positioned at the segment of luxury goods (Fashionbi.com‚ 2014). Currently‚ Yves Saint Laurent has 63 operating shops‚ which are located in the most monopolised cities as New York‚ Paris
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