Which 3 brands you think of first‚ when you hear „luxury fashion “? 1 2 ------------------------------------------------- 3 4) Tick the shops‚ where you buy luxury fashionable and leather goods Gucci | | Jimmy Choo | | Coach | | Yves Saint Laurent | | Chanel | | Versace | | Prada | | Hermes | | Main questions 5) What do
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Louis Vuitton’s Marketing Strategy Posted on November 8‚ 2012 Louis Vuitton has established itself as one of the most high-end brands in the fashion industry. Its product is similar to other high-end fashion brands such as Prada‚ Gucci‚ Celine‚ Fendi‚ and Hemes. Its success and ability to remain in the market is because of its effective marketing mix. Product: Louis Vuitton has successfully established its own unique identity in the market place where people know the “LV” brand as opposed to just
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consultant Jones Lang LaSalle feels that the mall will not only attract shoppers from the entire east India‚ but also from Bangladesh. Apart from this‚ Louis Vuitton also plans to have its presence in cities like Hyderabad‚ Noida‚ Gurgaon and Pune. Gucci too is exploring possibilities of opening a store in Kolkata. In Surat‚ Genesis has taken up space for half a dozen stores at a luxury mall being built by Virtuous Retail‚ a retail real estate asset platform sponsored by the Xander Group Inc. It
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MEDIA REPRESENTATION: ANALYZING PERFUME ADVERTISEMENT BY USING GOFFMAN ’S THEORY OF GENDER ADVERTISING STEREOTYPES Created By: CLAUDIO S. 121211232049 PRODI S1 SASTRA INGGRIS FAKULTAS ILMU BUDAYA UNIVERSITAS AIRLANGGA 2014 1. INTRODUCTION Nowadays‚ if we go to big cities like Surabaya or Jakarta we will see so many advertisements like the advertisement of cigarettes‚ housing‚ property and so on. These advertisements using specific models in each of its advertisements‚ like the domination
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is a French phrase for high fashion. Couture means hand-made dress making sewing and needle work. Haute means elegant and high. There are famous couture designers in France and are a huge success to this day such as Coco Chanel‚ Christian Dior and Gucci. Depending on the couture design house and the garment the couture item would start from £10‚000. A Chanel couture suit in 2002 would have £20‚000 by 2004 an evening dress would cost £50‚000 or more. The reason why these garments are sky high is because
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have a new friend from another country is very important thing with respect to me. Finally ‚ Paris is the origin of shopping ‚ that attract all the people who is the favorite hobby is shopping. Since its gather all famous brand just like chanel and gucci. So all people all over the world especially the rich and famous one spend their vacation in Paris in order to make shopping from known and famous trademark. To conclude ‚ Paris is one of the city that I will not getting bored if I visit it every
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Advertising is an important method of competition‚ especially in industries that are highly concentrated. Where companies are unable to compete on price‚ advertising is fundamental to promote the subtle differences between products. Advertising has gone beyond informing people of the benefits of a product and how to obtain it and has moved into the area of market creation‚ Hiding behind globalization and partial truths‚ advertising has become morally questionable by promoting gluttony‚ vanity‚ materialism
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CASE 2: LUXURY RETAILER LOUIS VUITTON IN CHINA: LOSING LUSTRE OR ADDING COLOUR? – Due date: Session 6 1 What are the strengths and weaknesses of Louis Vuitton Retail strategy in general‚ and in China in particular? The retail strategy LV adopted is the direct store management‚ they have exclusive channel of distribution. It is Located in high street locations or exclusive shopping malls with other designer brands. Strengths: Direct control of every retail operation process Advantage
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Age is no longer the only criteria that defines vintage fashion. “Vintage implies that it has archival value‚” said Cameron Silver‚ owner of Decades‚ the extremely popular Los Angeles vintage store. Strictly speaking‚ vintage fashion would ideally be clothing that is atleast 25 to 30 years old‚ but this is highly debatable now. Some say that vintage fashion spanned from the 20s to 50s‚ and all that came in after that is “retro clothing”‚ whereas others argue that the 80s is as much vintage as the
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outfits they can’t get talked about. Wearing uniforms will prevent stereotypes as well. Wearing uniforms can be cost efficient to a family’s household. Uniforms cost less than regular designer clothes. For example‚ students like to wear Versace‚ Gucci‚ and True Religion jeans. When you wear uniforms you don’t have to spend over 200 dollars all on different outfits. Some parents get stressed because their children complain about looking the best and having the newest clothes. When wearing uniforms
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