A PROJECT ON BRANDING AND POSITIONING OF CHANEL SUBMITTED BY ANUSHA IYENGAR FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF PROF. NEELA RADHAKRISHNA SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE NERUL‚ NAVI MUMBAI – 400706 ACADEMIC YEAR 2012-13 DECLARATION I‚ ANUSHA IYENGAR‚ studying in T.Y.B.M.S‚ of SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE‚ NERUL hereby declare that I have completed the project on BRANDING AND POSITIONING
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Women and Shopping Everyone knows‚ women are fond of shopping. No matter young single ladies or married mothers‚ Asian women or European girls. Middle-aged women‚ single and married‚ usually go for a high-class afternoon tea on a particular day. Just like what we often see in films‚ they will only complain about their boyfriends or husbands not giving enough money to them‚ do not allow them to buy which bag…only complaints about money. Women only know how to spend money. When women talk about
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reassurances that there was nothing wrong with them because of what they wore. I have visited enough public schools around the country to know that my sisters’ experiences are not unique. In schools in many areas‚ Nike‚ Calvin Klein‚ Adidas‚ Reebok and Gucci are more familiar names to students than Zora Neale Hurston‚ Shakespeare and Faulkner. Many students seem to pay more attention to what’s on their bodies than in their minds. Teachers have shared their frustrations with me at being unable to teach
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BUSINESS PLAN 1. EXECUTIVE SUMMARY: Charming Joint-stock company is a distributor of products from manufacturers to retailers. The products that we distribute including Women’s Perfume and Men’s Aftershave. We intend to work on two markets are NAFTA and EU. The target customer of The Charming company are the person who find the attraction and the personality from themselves. Because our products make them discover the novelty from things familiar with them. The main market we aim to is the
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Charlotte York works in a gallery and Miranda Hobbes is a lawyer. So they all have respectable‚ well – paid jobs and they are all educated. Another point is that they can wear all clothes they want to. They only shop big brands like Louis Vuitton or Gucci. Their clothing style is extravagant and always up to date as not many women can afford this luxury. Furthermore‚ the protagonists choose various lifestyles which are accepted by their friends. Carrie Bradshaw lives unmarried without children in
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Previous Occurrences/Prior Claims: Ms. Bigby was questioned if she had any prior claims she may have filed for any other losses. Ms. Bigby went on to say that she did not recall as she had discussed this information with her adjuster in this case. As the investigator attempted to refresh her memory by asking if the claim was through Travelers Insurance‚ Ms. Bigby stated that she does not believe that she had to disclose this information to this investigator and thought that this interview was about
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FASHION! Fashion summed up is an individual statement or expression. But‚ Fashion can mean lots of different things for different people. So if fashion means different things for different people there should be many different fashion styles right? Well your right and here are some of them named Boho‚Feminine ‚Chic‚Couture‚Elegant ‚Bold‚Sporty‚Glam‚Sophisticated‚School Girl (prep style)‚Nautical ‚Goth ‚Emo‚Earthy‚Polished‚Urban‚Classic‚Statement‚Festival‚Vintage and Hipster. The pros and cons
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‘Are you wearing the latest from Gucci?’ ‘No‚ I prefer the latest designer wear from Rohit Ball’ These are lines often heard in the fashion conscious creme de la creme of Indian society. The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing. This does not mean that the national designers have not made a dent in the world market! The Indian fashion world got global attention after Miss Sushmita Sen and Miss Aishwarya Rai
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Ace Marks is an innovative shoe company that is a step ahead of the rest. Large shoe brands like Gucci‚ Salvatore Ferragamo‚ Oscar de la Renta and Prada are keeping an eye on Ace Marks groundbreaking business model and amazing handcrafted shoes. Ace Marks’ Top Quality‚ Beautifully-Crafted Italian Dress Shoes Are Works of Art Ace Marks offers statement shoes that are equal to‚ or above and beyond the more popular name brand shoe companies. Each shoe Ace Marks’ craftsmen create is literally a piece
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The estimated set retail price of the iGo is $1‚000. The price for the IPhone 6 is $900. Apple follows the same pricing by making the smaller phone a hundred dollars cheaper. Both phones will only be available in the 64 GB and no lower. Normally‚ the phones are offered from 16‚ 32‚ and 64 GB. For this phone‚ it will only be 64 GB‚ which makes it more exclusive and with high storage should sell faster. The strategy that will be used for this product is the profit-oriented strategy. The strategy reflects
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