Business English ( taken from MAKET LEADER) UNIT 1 BRANDS A. List some of your favourite brands. Then answer these questions. 1. Are they International or national brands? 2. What image and qualities does each one have? Use the following words and phrases to help you. [pic] 3. Why do people buy brands? 4. Why do you think some people dislikes brands? 5. How loyal are you to the brands you have chosen? For example‚ when you buy jean‚ do you
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new enviermentally safe fabric’s. Their pricing is in line with the quality of the product and the cost of manufacturing the product through enviormentally safe means. Their product is considered a premeium product line‚ many consumers call it the Gucci of outdoors clothing.
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Fifteen-twenty years from now‚ I see myself being in runway shows showing off all of my fabulous designs. I see luxurious clothing stores all across the map with my brand name a logo on the front. My stores will be fabulous and glamorous like Gucci‚ Guess‚ Coach‚ and Juicy Couture. My clothing will be very elegant and formal. Celebrities‚ both small and plus size will be flaunting my designs to the Grammy’s‚ Oscars‚ VMA’s‚ and more.
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IS YOUR PITCH PERFECT? That’s an awesome watch!! Is it Swiss made? Yes … Ranging from apparel brands like GUCCI‚ PRADA and DOLCE & GABBANA to cosmetics like L’OREAL and REVLON there are various brands that has established it’s mark in India. It is said India is a place where there are numerous opportunities to become millionaires and still its market is not fully explored. Products are recognized and associated with its brands. Though international brands are highly sought after‚ there is always
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TABLE OF CONTENTS INTRODUCTION……………………………………………………………………………………………………………………………3 INTERVIEW « IN THE TRENCHES: CHRISTOPHER BAILEY»…………………………………………………………....6 MAIN BODY………………………………………………………………………………………………………………………………….7 CONCLUSIONS…………………………………………………………………………………………………………………………….10 BIBLIOGRAPHY………………………………………………………………………………………………………………..............11 Introduction Burberry Group Plc. - British company‚ a manufacturer of clothing‚ accessories and perfume luxury. Initially known for its fine outdoor
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16 Key Luxury Brand Distributors A round up of sixteen of the most prominent luxury goods distributors‚ including Bosco di Ciliegi‚ Bluebell‚ Swiss Prestige and Chalhoub Group. Despite their inherant focus on brand control‚ luxury manufacturers have commonly relied on local distributors to introduce products to new markets‚ acknowledging that whilst they might know what is best for their brand communications‚ design and development‚ they may not necessarily understand local cultures‚ retail climates
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What is an advertisement? An advertisement can be used for many things such as trying to sell a product‚ capture on audience’s attention‚ portray the ideal man or woman‚ advertisements are merging all of those forms of communication into one. Throughout the world‚ customers can see many different printed advertisements‚ commercials and other forms of sales pitches to learn what the current trends are in society. For instance‚ Valentine’s advertisements are seen all over the place during the month
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CAST STUDY NO.2 PIRATES OF GLOBALIZATION Presented to Professor (Dr.) Joseph F. Aiyeku MB 616: International Business Management. By Group No.2 1. What actions con companies and governments take to ensure that products cannot be easily pirates? Be specific. Answer: For example of garments products of Tommy Hilfiger; there are three categories for man‚ woman and children wears Products for man; Sport wear‚ Tailored‚ Underwear‚ Bags and eyewear Products for woman;
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that they could be luxury‚ aspirational‚ and functional. Burberry decided they were going to reach these customers from Bravo identifying their niche betweens labels of Polo Ralph Lauren and Giorgio Armani on the apparel side‚ and between Coach and Gucci on the accessories end. The Burberry team priced the products between these price points to reach consumers. Burberry wanted to create the image of accessible luxury. Burberry wanted to target younger consumers to create a following and a loyal base
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