PROJECT CASE 1 Luxury Retaling: INTRODUCTION & SCENARIO: The Indian economy has evoked a lot of interest globally given its statistics of some of the highest disposable incomes and increase in the number of millionaires. We are not new to luxury. Indian princes had a penchant for luxury goods from the west. The last couple of years have seen a profusion of luxury brands into the Indian market. With one of the highest levels of disposable incomes‚ the well-traveled Indian luxury consumer is being
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Question 1: According to Exhibit 13‚ the respective market shares for Polo‚ Armani‚ Gucci‚ and Burberry are 9.1%‚ 3.5%‚ 4.4%‚ and 5.2%. Coach was not included among the Top 10 Global Luxury Goods Players in general‚ but specific to accessories‚ they have an estimated 6% market share compared to Burberry’s 4%. This data illustrates that Burberry is doing quite well. They are one of the Top 5 Global Luxury Goods Players and it appears that they have plenty of room for growth. Unlike many of its other
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Changes in consumer behaviour and their effect on the luxury accessory business. Sandra Mittica Degree Thesis International Business 2012 DEGREE THESIS Arcada Degree Programme: Identification number: Author: Title: Supervisor (Arcada): Commissioned by: Abstract: This research was designed to find out whether changes in consumer behaviour in recent years have had an effect on the sales of luxury branded accessories. This research is significant to luxury brands and in particular those selling
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The Influence of Logo Exposure in Purchasing Counterfeit Luxury Goods Focusing on Consumer Values Jung-Min Han‚ Hyeon-Jeong Suk‚ Kyung-Won Chung Department of Industrial Design‚ Korea Advanced Institute of Science and Technology Abstract: This study attempted to identify differences in consumer’s pursued values when purchasing counterfeit luxury products using questionnaire and interview data. As brand names and brand logos of luxury goods significantly influence to customer buying behavior‚ this
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Contents 1) INTRODUCTION 2) ENVIRONMENTAL ANALYSIS OF THE TOURISM INDUSTRY 2.1) PESTEL ANALYSIS: 2.1.1) POLITICAL: 2.1.2) ECONOMICAL: 2.1.3) SOCIAL: 2.1.4) TECHNOLOGICAL: 2.1.5) ENVIRONMENTAL: 2.1.6) LEGAL: 2.2) PORTER’S FIVE FORCES ANALYSIS 2.2.1) POTENTIAL ENTRANTS: 2.2.2) SUBSTITUTES: 2.2.3) SUPPLIERS: 2.2.4) BUYERS: 2.2.5) COMPETITIVE RIVALRY: 3) MAINTAINING LEADERSHIP 4) FUTURE IMPLICATIONS FOR TUI: 5.4) ANSOFF MATRIX 6) CONCLUSION 7) REFERENCE 8) APPENDICES
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A FASHION ICON The definition here might be: someone who leads in fashion circles. Someone might also say it was someone whose wardrobe suggests comfort in styles of yesterday‚ today‚ and those up-and-comers of tomorrow. An icon could also be someone who‚ while dressing trendily‚ also was able to be true to a look that celebrated their unique style.... An icon might also be someone whose "look" was simply timeless and unaffected by trends..... I tend to see a fashion icon as having
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Burberry Analysis of the competitive environment The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. RENATA GECAN MILEK 19.11.2012 Professional MBA Business Core 2012-2014 Competitive Analysis and Strategy Business Core Class 3 1. Introduction The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. In the first part I will briefly present luxury goods sector‚ trends‚
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Alicia Cabrera Larkin GBE 790 – Doing Business in China Final Paper February 2011 “China’s Luxury Market‚ 30 years in the making: How Chinese political policy and tradition over the last 30 years created China’s insatiable appetite for luxury goods” China is positioned to become the world’s largest luxury market in five years and a study by Datamonitor reported China’s luxury goods market was worth $9.4billion by the end of 2009‚ which accounted for 27.5% of the world’s luxury goods
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Abstract This thesis going analysis and critique characteristic of the luxury market and especially the clothing sector. The Author will realize research to understand the changes established by luxury brands during this period of economic crisis Fiscal. The economic crisis currently affecting all sectors‚ the objectives will be to understand the extent of the result of the luxury market but also the different techniques used to overcome this period. The Author makes a secondary data collection
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Introduction Background in Brief: Coach was first established in 1941‚ as a small family run leather goods manufacturing business. Over time Coach became recognized as a premium brand that provided superior quality leather goods in classic styles and in the 1980`s it opened exclusive Coach retail stores. Coach was sold to Sara Lee in 1985 and experienced rapid expansion. Coach`s product portfolio was expanded to include‚ accessories‚ luggage and briefcases and many more exclusive Coach stores
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