Strategic Acquisition in Luxury Globalization Abstract The strategic capability of a firm or an industry is about identifying‚ developing and using its unique resources and core competences to gain competitive advantages in specific market to achieve results. Luxury is as a unique sector and the “allure and exclusivity” are well sought after by consumers‚ heavily imitated by competitors. The six unique features and competency (heritage‚ quality‚ exclusivity‚ symbolism‚ aesthetics and price) of
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V. Marketing Plan In this chapter is marketing plan of the Company XY. It is a description of its competitors‚ the demand for the service‚ and the strengths and weaknesses from a market standpoint of both the business and its competitors. In more detail‚ the field of activity‚ potential customers‚ the location‚ the operating markets and the business level is clarified. After chapter five‚ the operational plan will be explained. 1. Market description To start‚ the Company XY is doing business
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Corporate 1-1. PPR PPR is French based corporation which has business area over Luxury fashion business‚ Sport business‚ book & electric product retail‚ online fashion retail‚ and movies. With regard to fashion business‚ it has 8 brands including GUCCI. [pic] [pic] [pic][pic][pic] A couple brands form PPR’s portfolio 1-2. PPR financial statements The total group revenue increased from €11.0 billion to €12.2 billion or 11%. The luxury fashion business sector is responsible
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Question 1: According to Exhibit 13‚ the respective market shares for Polo‚ Armani‚ Gucci‚ and Burberry are 9.1%‚ 3.5%‚ 4.4%‚ and 5.2%. Coach was not included among the Top 10 Global Luxury Goods Players in general‚ but specific to accessories‚ they have an estimated 6% market share compared to Burberry’s 4%. This data illustrates that Burberry is doing quite well. They are one of the Top 5 Global Luxury Goods Players and it appears that they have plenty of room for growth. Unlike many of its other
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LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH Table of Contents PROBLEM STATEMENT 3 SITUATION ANALYSIS 3 Company History and Background 3 Company Mission Statement and Vision 4 Company Strategy 4 INTERNAL ANALYSIS 4 Strengths 5 Weaknesses 5 EXTERNAL ANALYSIS 6 Opportunities 6 Threats 6 Political Elements 6 Economic Elements 6 Social-Cultural Elements 7 Technological Elements 7 Legal 7 Competitive Analysis 8 Market Analysis and Segmentation 8 KEY SUCCESS FACTORS 10 KEY UNCERTAINTIES 10 ALTERNATIVES
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Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
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Factors_________________________________________7-8 Recommendation___________________________________________8 Introduction Coach Inc is a high end handbag and accessory manufacturer that has been around since 1941. Throughout it’s existence‚ Coach has enjoyed a respected position in the luxury goods market. They have achieved this standing by consistently providing their customers with quality stylish at a deeply reduced price. Currently the company is dealing with changing market conditions such as new entrants‚ changing
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It is a study of the communication tools used by the brand‚ and the exploration of pricing strategies. The essay proves that Yves Saint Laurent is a designer who achieved a huge success in the world of fashion. It shows that the brand has a strong position on the market‚ among all the competiors. And even though it is a traditional brand‚ which is not following all the trends‚ is still appreciated by the fashion world‚ and designers around the world are inspired by Yves Sain Laurent and they continous
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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GRADUATE SCHOOL MASTER IN BUSINESS ADMINISTRATION DECISION MAKING & BUSINESS POLICY FORMULATION A Case Study: Salvatore Ferragamo‚ SpA I. BACKGROUND OF THE STUDY This case describes the history and present dilemma facing Wanda Ferragamo and her six children‚ all of whom are involved in the family business. The House of Ferragamo‚ a Florence-based maker of high quality Italian clothing and leather good‚ was founded by Salvatore Ferragamo. Throughout his 57-year career‚ he achieved
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