Technology and Innovation Strategy Individual Assignment: “Gucci Group” (11/06/2012) ------------------------------------------------- Matteo Berzoini ------------------------------------------------- 1. Provide a competitive positioning of the luxury industry back in 1990. How was Gucci positioned? 2. Which critical moves allowed De Sole to reposition Gucci? 3. What do you think about the acquisition of YSL and Sergio Rossi? 1. Market Worth and Composition: By
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1: * We chose Gucci for our project because it was a brand that none of us knew a lot about and we thought it would be interesting to learn about the company. * It is a designer brand that produces purses‚ women’s wear‚ men’s apparel and children’s wear. * Gucci is located in all major fashion capitals and large cities. For example‚ the one we went and visited was the location on Rodeo Drive in Beverly Hills. They are located globally. * The target market for Gucci is mostly business
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Organisation: Gucci Student Number: 309416 For: Prof. Theodore Benetatos Unit: International Strategic Management Submission Date: 15 September 2014 Executive Summary: This report focuses and discusses about strategies employed by the case study of Gucci brand. The report is based on a case study about the company combined with other sources available. The reader could expect to find the details of the company including its history‚ culture‚ product portfolio‚ financial position‚ and the current
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SUMMARY: Gucci was founded in 1921 by Guccio Gucci. In 1938‚ Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company’s products. In 1947‚ Gucci introduced the Bamboo handle handbag‚ which is still a company mainstay. During the 1950s‚ Gucci also developed the trademark striped webbing‚ which was derived from the saddle girth‚ and the suede moccasin with a metal horsebit. The Gucci group really said it all‚ Tom Ford‚ creative director and Domenico
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PROFILE Gucci is an Italian fashion and leather goods label. It was founded by Guccio Gucci (1881 - 1953) in Florence in 1921. Gucci is considered one of the most famous‚ prestigious‚ and easily recognizable fashion brands in the world.French HYPERLINK "http://en.wikipedia.org/wiki/Gucci" l "cite_note-1" o "" �� Gucci belongs to the conglomerate company Pinault-Printemps-Redoute (PPR). Gucci is the second biggest-selling fashion brand after Louis Vuitton-Moet Henessy (LVMH). Most importantly Gucci is
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Business Opportunity Analysis [Gucci Group N.V.(HBS 701037)] Seoeui Hong 1316692 1) Map the competitive positions of the different players in the luxury good business along the “cost leadership” (Y-axis) and “product differentiation” (X-axis) strategy map. Where is Gucci’s position on this map in 1990‚ 1994‚ and 2000 respectively? a. The luxury goods arena is a highly competitive industry in which companies must position themselves with both objective and subjective differentiating
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1. Vision statement Become one of the leading luxury groups providing excitement and glamour to a global heterogeneous customer base. Young‚ creative and hedgy designers allows Gucci to deliver such vision. 2. Situation Analysis The luxury sector‚ where the Gucci group is operating‚ is a market where brand‚ product and the intangible benefit associated to the brand are key success factors (KSF). The economic slowdown represents a potential threat to the group‚ which has poorly performed
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Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines
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1881 Guccio Gucci was born to a family of a straw-hat maker in Florence‚ Italy. As a teenager he was an immigrant in London. At the end of the 19th ad the beginning of the 20th centuries London attracted a lot of creative and progressive people because it was one of the biggest megacities with urban infrastucture‚ industrialization and population over one million. Gucci was impressed with the luxurious luggage he saw urbane guests bring with them. 1921 Guccio establishes his own store ‚ that
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Executive Summary This paper examines the brand management of Gucci‚ as one of today’s most prominent luxury brands. Based on literature it first looks at definitions of luxury and luxury brand equity as an expression of dream value. Then it explores the identity‚ brand building‚ brand architecture‚ brand stretching and strategies Gucci follows in each of its segments. In the light of the latest recession‚ it looks at the response strategies of the brand and sheds light on the communication challenges
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