Practices Ethics Guide GUCCI GROUP CODE OF BUSINESS PRACTICES 1 Contents 1 Introduction from Robert B Polet‚ President and C.E.O. of Gucci Group 2 Business Ethics in Practice Shared principles Shared responsibilities 3 Group Commitments Rules of Conduct Colleagues and Employees Customers and Consumers Shareholders Business Partners Environment and the Communities 4 Implementation and Follow-up 5 Applying the Code of Business Practices 6 Contacts 3 4 6 7 9 10 12 15 16 17 18 GUCCI GROUP CODE OF BUSINESS
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STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald
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STP Convergence Outcomes Scenario 1: The switches in the diagram booted at the same time. Based on the information provided in the diagram fill in the chart below: Switch Root Bridge (Y/N) Root Port(s) Designated Port(s) Forwarding Port(s) Blocking Port(s) 1 NO ge0/0 ge0/1 ge0/1 ____ 2 YES None ge0/0‚ ge0/1‚ ge0/8 ge0/0‚ ge0/1‚ ge0/8 ____ 3 NO ge0/0 ge0/1 ge0/1 Block‚ ge0/9 4 NO ge0/2 Block‚ ge0/0 Block‚ ge0/0 Block‚ ge0/0 Scenario 2: The switches in the diagram booted at the same time. Based
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MCD 2050 Marketing 1 Minor Assignment Name: Frank (Lai Junyu) ID number: 22483829 Word Count: Summary This minor assignment is going to introduce the situation and history of a international hotel from China‚ Shangri-la hotel‚ which is one of the best and luxury hotel in Asia. Merely mention how the whole hotel market environment influence Shangri-la hotel. How do they compete with their major competitors? How do they segment their market and what is their
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Abbey Martin WGSS 223- Discussion Paper #3 This “Gucci Guilty” cologne ad from Cosmopolitan Magazine shows a seemingly attractive couple using sex as a way of showing how the cologne will make both the guy and girl in a relationship feel. Both aren’t wearing clothes and are in a passionate embrace. The ad shows that woman as submissive‚ sexual‚ stereotypically attractive‚ and that she should aim to cater solely to their man. It also shows that man is dominant‚ also stereotypically attractive‚ and
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Case 2: Do Gucci Catalogs Stack Up in Direct Marketing? Catalogs‚ one type of direct mail merchandising‚ have been increasing in popularity as consumers look toward convenience in their shopping. Catalog business has even been expanding on the international horizon‚ Harris Catalog Library has offered 1‚250 domestic and international catalogs for patrons to order from. Catalog libraries can be found close to home in U.S. libraries‚ and as far away as Japanese department stores. The Japanese
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LUXURY GOODS INDUSTRY7 SOURCES8 Gucci Gucci is a global retailer of luxury‚ high quality fashion items: handbags‚ small leather goods and luggage‚ shoes‚ ties and scarves‚ RTW‚ watches and other personal items such as key chains‚ money clips‚ pens‚ etc. Gucci makes its products available to the public through 4 main distribution channels: ·Directly operated stores; ·Franchise stores; ·Duty-free boutiques; ·Department stores. Gucci’s Marketing Formula Gucci has adopted an international marketing
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Submitted By•Aashish •Charmi Patel •Karandeep Arora •Mamta Sharma •Prakruti Andharia Product Airtel • Parent company- Bharti Airtel India Limited. • Category- GSM Mobile Service Provider • Slogan/ Tag line- Express Yourself • USP- Top brand in India‚ Strong connectivity. Idea • Parent Company- Idea Cellular‚ Aditya Birla Group. • Category- GSM Mobile Service Provider • Slogan/Tagline- An Idea can change your life! • USP- Big brand‚ great services. Segmentation: AIRTEL Basic segmentation
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Consumer Promotion Process: 1.) Tourism Market Segmentation: Segmentation is the process of dividing the total market into several relatively homogeneous groups with similar product or service interests‚ with similar needs and desires. Market segmentation in tourism is a very important element at the choice of marketing strategy. Thus the elements of marketing mix (product‚ price‚ place and promotion) are determined in accordance with the different segments of market. The tourist market can be segmented
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