Factors that motivate customers towards buying decision of luxury product A survey of Chinese customer in China Prepared by: Zhang Yuwen (Grace) 014201100227 Lecture by: Orlando R.Santos Subject for: Research Methodology President University Bekasi-West Jawa Indonesia Ⅰ Introduction 1.1 Background of Study For luxury product and brand in the past three decades‚ Chinese market is unprecedented booming. From Pierre Cardin dominate early‚ later Louis Vuitton Illustrious
Premium Goods LVMH Luxury good
Student name: Peiji Zhou Student number: 10344206 Content page: Lookbook and range building-------------------P 3 Shop report-----------------------------------P 7 Luxury brand---------------------------------P 9 Ethical Fashion--------------------------------P 11 Footwear-------------------------------------P 13 NEXT----------------------------------------P 16 Marks & Spencer------------------------------P 18 Jeffery West---------------------------------- P 21 Tannery visit----------------------------------P
Premium Gucci Luxury good LVMH
CASE STUDY: PORTS 1961 I. Background Ports 1961 is a subsidiary of parent company PORTS International. It was founded in Canada in 1961 by Luke Tanabe in what started as a thriving family business that lost its standing due to mismanagement by Tanabe’s successors. In 1989 the company was acquired by brothers Alfred Chan and Edward Tan. After a global economic recession hit the market‚ Alfred decided to close all American operations and moved the entire business to China in 1993. He focused
Premium Luxury good LVMH Luxury vehicle
rapidly expanded to become the world leader in luxury goods. Bernard Arnault‚ the CEO of the company‚ took less than 12 years to build up LVMH through the acquisition of numerous luxury brands‚ expansion into retailing and an aggressive globalization strategy. LVMH was named after the first two companies that were merged in 1987 to create the company: the luggage and leather-goods maker Louis Vuitton and the Champagne and Cognac producer Moet-Hennessy. In subsequent years‚ many more famous luxury goods
Premium LVMH Gucci
Worldwide Luxury Markets Monitor Spring 2012 Update Milan‚ 7th May 2012 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain’s prior written consent 2011: a new peak for luxury goods consumption WORLDWIDE PERSONAL LUXURY MARKET EVOLUTION (1995-2011E‚ €B) Sept 11 SARS $/€ Subprime & Japan financial crisis earthquake Socio-Economic Turbulence 191 170 159 147 128 108 77 85 92 96 133
Premium Luxury good Gucci Luxury vehicle
MANAGING FASHION & LUXURY COMPANIES Week 1 W1 - Content Fashion & Luxury 1. What is Fashion? 2. New Trends 3. Dream Factor and Media System 4. What is Luxury? 5. Luxury as a Product 6. Luxury as Know How‚ Industry and Business 7. Luxury as a Culture 8. Luxury as a Customer 9. What Luxury is not 10. Fashion and Luxury for Millennials 2 W1 - Content Fashion 1. What is Fashion? 2. New Trends
Premium Luxury good LVMH Gucci
enabled them to enhance their luxury positioning. For example‚ Charlize Theron represents the J’adore perfume by Dior‚ while Moet & Chandon positioned their communications platform to events like the Oscars and the Golden Globe. Those marketing strategies were aimed in order to increase their brand visibility and recall. Moreover‚ their customers are targeted successfully through enhancing their brands images. All in all‚ those associations would eventually augment the luxury and its value that LVMH
Premium LVMH Luxury good Gucci
J.‚ 2006. Pre-purchase and post-purchase satisfaction and fashion in vement of female tennis wear consumers Chan‚ K.‚ Prendergast‚ G.‚ 2007. Materialism and social comparison among adolescents Chen‚ S.‚ Sethi‚ A.‚ 2007. Luxury Looks East‚ Brand Strategy‚ June (213)‚ 56–58. China Report‚ 1967. Cultural Revolution in Perspective. China Repot 3 (5)‚ 14–18. Csikszentmihalyi‚ M.‚ Figurski‚ T.J.‚ 1982. Self-awareness and aversive experience in everyday life Darian‚ J.C.‚ 1998. Parent-child decision making
Premium Luxury good Gucci Luxury vehicle
{draw:frame} {draw:frame} {draw:g} {draw:frame} DEFINITION OF STRATEGY: _“Strategy is a pattern of the fundamental goals of the walk and planned‚ the distribution of resources and the organization of interaction with the market‚ competitors and factor-environmental factors.”_ -John A. Byrne _“The core of the strategy is how to survive in a competitive world‚ how to create a better perception in the minds of consumers‚ to be different‚ identify strengths and weaknesses competitors‚ specializes
Premium Blue Ocean Strategy Metaphysics Competition
Applying Military Strategy and Tactics to Business Preamble During the late 80s and early 90s‚ much of the predominant management philosophy involved directly applying classical military strategy to business. Sun Tsu was regularly quoted at Board meetings and on Wall Street and books like On War and Leadership Secrets of Attila the Hun were among the most popular business books available. At the time‚ I wasn’t a big subscriber to the idea that lessons from military conquests and failures
Premium Military strategy Military British Army