Anthony Tan 03359957 FSH316 Ricardo Sison Louis Vuitton In India Louis Vuitton was the inventor of the flat-topped trunk with a canvas cover. They have made an impression on the world. On top of that‚ they carried a wide range of products. The target customers of Louis Vuitton are all around the world. In worldwide‚ consumers fell into 3 categories‚ which are when one bought a luxury product for its practicality and good quality. They were older and wealthier customers and willing to pay
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DICHOTOMY BETWEEN LOUIS VUITTON AND INDIA’S ECONOMY Louis Vuitton has created a brand that stands for luxury. The company has worked hard on being the top luxury brand in the world. India is one of the fastest growing countries in the world. Its population is second only to China. Unfortunately‚ close to 90% of the country’s population lived on income less than $2.50 a day during the 1990s. In order to dichotomy to be mitigated‚ Louis Vuitton focused on the ultra-rich people in the country. These
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1. External factors that have impacted the profitability of the newspaper industry in general and‚ specifically in Hong Kong‚ over the last 20 years: Main factors:- Economy and government policies-China adopted Open Door Policy for businesses. This promoted foreign trade and economic investment‚ and led to evolvement of many business start-ups. In 1980s‚ the economy was booming‚ Hong Kong became magnet for international trade‚ with its high GDP growth rate‚ averaging to 5.2%. With improved
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report is to examine the external environment in Malaysia that affected Gucci‚ one of the Italian high fashion luxury brand. PEST analysis‚ competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing‚ fragrances‚ accessories‚ handbags and shoes. Guccio Gucci founded Gucci in Florence in 1921. It has now become one of the biggest Italian brand
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Blue Ocean Strategy Paper Sarah Chambers MKT/421 09/21/2014 Norbert Gray JR. Blue Ocean Strategy Paper The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It
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Strategy can be described as a set of related actions that mangers take to increase their company’s performance (Hill & Jones‚ 2007). A company’s strategy in undertaken by top management to improve the company’s efficiency and effectiveness to gain a competitive advantage over other companies in the same competitive field. Therefore a company’s strategic planning process can assist them in gaining a competitive advantage. Thompson‚ Strickland & Gamble (n.a) explained ‘a company’s strategy is managements
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Title: Alexander Wang kidswear Name: Zsuzsanna Torok (TOR10310643) Unit: Product Development & Sourcing Date: 11/3/2014 TABLE OF CONTENTS Page 2 Executive summary Page 2 1. Introduction Page 2 2. Findings Page 2 2.1. Company profile Page 2 2.2. Customer profile Page 3 2.2.1. Consumer moodboard Page 4 2.3. Market positioning Page 4 2.3.1. Real competitors Page 5 2.3.2. Kidswear competitors Page 6 2.3.3. Accessibility versus Exclusivity Page 7 2.4. Price points Page 9 2
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China’s Jewelry Industry Analysis Wei Jia China is the world ’s important jewelry producer and consumer. Due to historical reasons‚ China ’s jewelry industry developed a little later‚ and started in the early 1980 s. In recent years‚ because of rapid development of national economy and the improvement of residents ’ disposable income‚ China ’s jewelry industry presents a high-speed development. According to the statistics‚ China ’s jewelry industry growth in annual sales amount for years and in 2009
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Anna Sui (born August 4‚ 1964)[2] is an American fashion designer. Her luxury brand retails globally in the Americas‚ Europe‚ Asia and the Middle East. Her clothing‚ fragrance‚ cosmetic‚ and accessories lines sell at Anna Sui stores in over 50 countries and are also widely distributed at leading department stores worldwide.[3] Sui is known for her timeless designs and ability to transcend eras with her historical and culturally inspired collections. After leaving Parsons‚ she worked for a variety
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My Favourite Canadian Fashion Designer I can easily say that my favorite Canadian fashion designer is Monica Mei. Her diligence with her work in becoming a fashion entrepreneur is truly an inspiration. Aime‚ the luxury clothing line that Monica began when she graduated from university‚ is a very creatively unique line that has captured my attention. It was through discovering Aime‚ that Monica Mei became my favorite Canadian fashion designer. The name Aime comes from the French word for love (Aime
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