CASE 2: LUXURY RETAILER LOUIS VUITTON IN CHINA: LOSING LUSTRE OR ADDING COLOUR? – Due date: Session 6 1 What are the strengths and weaknesses of Louis Vuitton Retail strategy in general‚ and in China in particular? The retail strategy LV adopted is the direct store management‚ they have exclusive channel of distribution. It is Located in high street locations or exclusive shopping malls with other designer brands. Strengths: Direct control of every retail operation process Advantage
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Age is no longer the only criteria that defines vintage fashion. “Vintage implies that it has archival value‚” said Cameron Silver‚ owner of Decades‚ the extremely popular Los Angeles vintage store. Strictly speaking‚ vintage fashion would ideally be clothing that is atleast 25 to 30 years old‚ but this is highly debatable now. Some say that vintage fashion spanned from the 20s to 50s‚ and all that came in after that is “retro clothing”‚ whereas others argue that the 80s is as much vintage as the
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Table of contents Table of contents 2 True Religion Jeans Case study 1. External and Internal Analysis 3 1.1 The fashion industry 3 1.2 Premium jeans industry 3 1.3 True Religion brand jeans. 3 2. Strategy formulation 4 2.1 Analysing opportunities 4 2.2 Competitive advantage 4 2.3 Strategic challenges 5 3. Strategy Recommendations 5 3.1 Generic strategy 5 3.2 Portfolio management 5 3.3 Geographic scope 6 3.4 Attracting new talent 6 3.5 Market positioning 6 4. Organizational implementation 6
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The Cuban Cigar Industry BU481 – S Submitted To: Lynn Gazzola Group Members: Adam Davidson - 070846030 Brandon Mattalo - 070399260 Elizabeth Phillips - 070463720 Sam Roston - 070812060 Muhammad Shahjahan - 20321861
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outfits they can’t get talked about. Wearing uniforms will prevent stereotypes as well. Wearing uniforms can be cost efficient to a family’s household. Uniforms cost less than regular designer clothes. For example‚ students like to wear Versace‚ Gucci‚ and True Religion jeans. When you wear uniforms you don’t have to spend over 200 dollars all on different outfits. Some parents get stressed because their children complain about looking the best and having the newest clothes. When wearing uniforms
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in the mood of costumers. Moreover‚ we asked 31 persons some questions contain two main questions to evaluate each clothing shop based on price and quality. Analysis: The perceptual map presented below shows that people thinks that D&G and Gucci is considered a high price shop but also with very good quality. However‚ Lacoste and Ralph Loran are considered relatively cheaper than D&G but also with high level of quality. On the other hand Zara was considered a low price shop with very good
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...........................8 4. SWOT Analysis ...............................................................................10 5. Value Chain Analysis .....................................................................11 6. Resource Based View (VRIO) ........................................................15 7. Financial Analysis ..........................................................................15 8. Conclusion...........................................................................
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The case of Opportunities and Possibilities Analysis of the map of the stores 1. The history of Ralph Lauren Ralph Lauren is the brand founded in 1968 by the American fashion designer Ralph Lipschitz who changed his name in Ralph Lauren during childhood. The name “Polo Ralph Lauren” was chosen to honour a sport that symbolizes discreet elegance and a classic style: polo. Since the beginning‚ the brand interprets with romanticism the traditions of the European aristocracy‚ transforming
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Work • Solve Sundsbo collaborates regularly with Harper’s Bazaar‚ V‚ The New York Times‚ Numero‚ The Face‚ Citizen K‚ Dazed & Confused and Pop magazines as they are all drawn to his atypical style. • He also shoots campaigns for Hermes‚ H&M‚ Puma‚ Gucci‚ Emmanuel Ungaro‚
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and Christopher "Kid" Reid of Kid ’n Play‚ among others. Another trend in hip-hop clothing was pioneered by Dapper Dan in the early 1980s (est. 1982) with the adaptation and brandishing of high net-worth fashion house brands such as Louis Vuitton‚ Fendi‚ and Gucci and logos in custom-designed tracksuits‚ jackets‚ mink coats. Popular accessories included large eyeglasses (Cazals[2] )‚[1] Kangol bucket hats‚[1] nameplates‚[1] name belts‚[1] and
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