Tom Ford International LLC -Ultimate parent company Mr. Thomas Ford - President and Chief Executive Officer Domenico De Sole – Chairman ((former Gucci Group President and Chief Executive Officer) Registered and trading address: 845 Madison Avenue New York‚ NY 10021-4908 United States Tom Ford Studio Limited Company Type: Private limited with share capital Inc. Date: 06 Jul 2005 Industry: Manufacture of other wearing apparel and accessories Registered and Trading Address: 7 Howick
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possible competitors for Smythson are Luxury brands such as Burberry and Gucci. First‚ Burberry is also a British luxury brand that wants to penetrate the market by highlighting their British Heritage. Unlike Smythson‚ Burberry has a ready-to-wear line and it does not carry stationery goods. Second‚ another competitor could be the Italian brand Gucci‚ because it also sells luxury leather goods but the brand images are different. Gucci appeals more to customers looking for sexy‚ glamorous‚ and extravagant
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1. Many luxury good firms such as Faber Castell (writing instruments‚ art material)‚ Rolex (watches)‚ Gucci (bags‚ fashion)‚ Versace (cloth‚ fashion)‚ Hermès (bags‚ fashion) were family business for several generations. Why was family ownership historically dominating in the luxury industry? Family ownership has historically dominated the luxury industry for want of maintaining the organizational culture—its adherence to certain values that are deemed too important to dilute with the introduction
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2002 ‚LVMH brand for success‚ thanks to know-how from the top‚ Strategic Direction‚ Vol 18‚ No 5‚ pp 7-9‚ Viewed 24 August 2008‚ MCB UP Ltd. Moore‚ C & Birtwistle‚ G 2005‚ The nature of parenting advantage in luxury fashion retailing – the case of Gucci group NV‚ International Journal of Retail & Distribution Management‚ Vol. 33 No. 4‚ pp. 256-270‚ Emerald Group Publishing Limited. Chevilier‚ M & Mazzalovo‚ G 2008‚ Luxury Brand Management‚ A World of Privilege‚ 1st edn‚ Wiley & Sons‚ Asia.
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CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics that contribute to the concept of luxury. This is because our perception
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LMVH in China: building its empire of desire 1. Why is LVMH so successful in China? In my opinion LVMH is so successful in China first of all because their prices and glamorous prestige is reflected onto its customers and the Chinese luxury customers value being recognized as wealthy elites having a high social status. Secondly‚ ever since their opening LVMH had an exclusively unique heritage and craftsmanship‚ that made the brand so attractive for the customers. Another reason why the Chinese
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BURBERRY FASHION HOUSE [pic] EXECUTIVE SUMMARY: This report is on Burberry fashion house which is a leading fashion house in UK. The project discusses the formulation of strategies for the working of the organization. The formulation includes the company’s mission‚ vision‚ the environmental and organizational auditing. The strategic planning is being discussed in detail which consists of the competition‚ planning systems‚ strategic planning issues and the techniques. The selection
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3.2.1 Brand Equity Earning the royal seal of approval and outfitting the Royal Army placed Burberry on the map as “the original British luxury brand” but somewhere along the line‚ it became the raincoat brand known more for outfitting stuffy elder statesmen than the cloth of choice for the glamorous rich and famous. Burberry revamped its brand image‚ hiring new designers who took the signature plaid from raincoats to bikinis. Recent ads featuring British fashion icons like Kate Moss and Stella Tennant
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business executives. March 2014 Harvard Business Review 43 HOW I Di D IT A FOCUS ON LUXURY üijfsi m M iiina Raises its stake in Gucci Group to 67.6% Pinault has streamlined the conglomerate he took over in 2003 to concentrate on luxury and sport brands. 2003 Acquires 42% of Gucci Group Acquires Bouciieron Acquires Alexander McQueen Raises its stake in Gucci Group to 53.2% Acquires Yves Saint Laurent Acquires Bottega Véneta Acquires 70% of Sergio Rossi Launches Stella McCartney in a joint
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without respect to the brand image and because of that Burberry started to lose its important image. Opportunities There was a niche for Burberry between labels‚ for example‚ Polo Ralph Lauren and Giorgio Armani in apparel‚ and between Coach and Gucci in accessories. Burberry now has three primary collections: womenswear‚ menswear‚ and accessories. Womenswear line focused on the autumn/winter season and over the years expanded to spring/summer seasons as well. Threats In 2001 LVMH was 14.1%
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