Introduction: The House of Gucci‚ better known simply as Gucci‚ is an Italian fashion and leather goods label‚ part of he Gucci Group‚ which is owned by French company Pinault-Printemps-Redoute (PPR). Gucci was founded by Guccio Gucci inFlorence in 1921. Gucci generated circa €2.2 billion worldwide of revenue in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine’s annual 2009 "Top Global 100 Brands" chart created byInterbrand. Gucci is also the biggest-selling
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MODULE 3: MARKET SEGMENTATION AND POSITIONING Lecture - 5 FAQS (FREQUENTLY ASKED QUESTIONS): Ques 1 Define Market Segmentation Ans 1 Market segmentation is the process of identifying distinct groups and or sub groups of customers in the market‚ who have distinct needs‚ characteristics‚ preferences and/or behaviors‚ and require separate product and service offerings and corresponding marketing mixes. “Market segmentation can be defined as the process of dividing a market into distinct
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Gucci Eyeglasses Frames Style Founded in Florence in 1921‚ Gucci is among the world’s leading luxury fashion brands‚ famous worldwide because of its quality‚ Italian craftsmanship and fashion authority. Developing a unique vision that fuses past and offer‚ background and modernity‚ Gucci explores the wealthy heritage in the heart of their archive and also the brand key symbols having a modern vitality. Gucci’s eyeglasses is really a fundamental addition for a Gucci total look. The eyeglasses collection
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Consumer Behavior: Market Segmentation Contents Introduction 1 Concepts of Market segmentation 1 Case of a jewelry company 3 Conclusion 7 Reference 8 Introduction Market segmentation‚ as a crucial step of marketing‚ is not what you do to a product‚ but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products‚ while some want cheap and durable
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and bold. * Guess ventured in India in 1984. The fashion watch market in India has few key players like Guess‚ Tommy Hilfiger‚ Espirit‚ Fossil‚ Police‚ Giordano‚ Calvin Klien & D&G Consumer Analysis Demographic & Psychographic Segmentation * Age - 20-35 * Sex- More skewed as a female brand * Education/Occupation – High School‚ Colleges & Post graduates. Young fashionable‚ executives * Lifestyle – interested in sports‚ fashion‚ loves partying
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Chapter 2 Market segmentation Schiffman‚ Bednall‚ O’Cass‚ Paladino‚ Ward & Kanuk: Consumer Behaviour 4e © 2007 Pearson Education Australia Chapter Objectives To define market segmentation To review the uses of segmentation To outline the nine main bases of segmentation To understand the main segmentation approaches To outline the criteria for effective market segments To distinguish between concentrated and differentiated marketing Schiffman‚ Bednall‚ O’Cass‚ Paladino‚ Ward &
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Evaluate the industry structure of luxury goods industry(40%). Industry structure of luxury goods industry should be analysis from Porter’s five forces model which are threat of entry‚ threat of substitute products‚ the power of suppliers‚ the power of buyers and rivalry among existing competitors. Threat of entry depends mainly on the entry barriers and the likelihood and capabilities of actual players to retaliate. The barriers of new entrants can be technological‚ financial‚ strategic and
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Ready to Wear Analysis: Watches Watches evolved from portable spring driven clocks‚ these watches first came about in the 15th century in Europe. Watches are portable time pieces that were made possible by the invention on mainspring. In 1868 Patek Philippe invented the very first wrist watch for Countess Koscowicz of Hungary. In 1880 Constant Girard industrialized the concept of wrist watches that were geared toward German naval officers. At this time 2‚000 wrist watches were produced‚ this event
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Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put
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