CASE STUDY: PORTS 1961 I. Background Ports 1961 is a subsidiary of parent company PORTS International. It was founded in Canada in 1961 by Luke Tanabe in what started as a thriving family business that lost its standing due to mismanagement by Tanabe’s successors. In 1989 the company was acquired by brothers Alfred Chan and Edward Tan. After a global economic recession hit the market‚ Alfred decided to close all American operations and moved the entire business to China in 1993. He focused
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ABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
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1. Assess the opportunities and threats for Luxury goods in India. Is there a product- market fit for luxury goods in India‚ in particular‚ given that India is still a low- income economy overall? A. Opportunities 1-The first mover advantage amongst the luxury goods segment. Also the historic business association with the LV brand create a strong brand recall in this segment. 2-The emergence of of high net worth consumers which is the 2nd fastest growing in the world. Also the Ascendance of
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Desire Stimulate Fashion Consumption 1 How the Desire Stimulate Fashion Consumption Isis Liu 036FM009 Raffles Design Institute SHANGHAI‚ CHINA Academic Research And Communication Skills Professor Joycelin Cruz November 28‚2012 Desire Stimulate Fashion Consumption 2 Abstract This study provides how desire stimulates fashion consumption. The research data already show what are the reason make person buy fashion products and how the desire
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CONSUMER MARKETS Luxury experiences in China A KPMG study kpmg.com/cn 2 | Section or Brochure name © 2011 KPMG‚ a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”)‚ a Swiss entity. All rights reserved. Luxury experiences in China | 1 Contents Introduction Executive summary The luxury experience Digital strategies Succeeding in a crowded market Managing a robust tax environment
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Louis Vuitton‚ as one of the leading luxury brands in the world‚ it is also one of the most well-known and the most legendary fashion houses in the world with one of the richest history. It began over 150 years ago‚ where the Louis Vuitton started his career as a trunk maker in France. When he was an intern‚ he has extraordinary skill to the craft box for packing clothes made for the royalty. His skill in making the boxes and‚ of course‚ originality was the reason why he was able to build a strong
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Essay For Marketing Management The brief analysis of the marketing management of luxury brands------Hublot watches Student ID:2049412 Student Name:Liu Hong The brief analysis of the marketing management of luxury brands------Hublot watches Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when Hublot
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21/12/2011 Marketing Strategy analysis of LVMH with a special focus on LV Industry overview: Louis Vuitton Malletier is commonly referred to as Louis Vuitton‚ sometimes shortened to LV‚ is French luxury fashion and leather goods’ company. The company was founded in 1854‚ and now is the cornerstone of LVMH and its main division carrying almost a quarter of the total group. LVMH is the world leader in the luxury industry. It was established in 1987 through the union of three brands: Louis
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BUSINESS PLAN “Fratelli Rossetti Handbags” viale Stelvio n°173 - 21052 Busto A. (VA) Index 1. Historical analysis of the territory and of the sector 2. Current situation and future outlook 3. Business mission (Handbags sector) 4. Business Area 5. Marketing strategies 6. Location 7. Technical and human resources 8. Juridical structure 9. Economic and financial goals Historical analysis of the territory and of the sector Busto Arsizio is located in an industrial and
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decisions on new acquisitions The swot analysis Strength: Name recognition which makes them the largest product marketplace Their experience during the time Leading position Quality provider Distribution Public Relation Weaknesses Their Diversification Conflict of interest (fashion vs. wine and spirits) Forward and backward integration Luxury goods are easy to imitate. (Perfumes‚ Louis Vuitton bags ) Finance problems: net sales decreased by nearly 6% in 2003
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