Recommendations and Justification: First‚ Lew Frankfort should continue to make new‚ high quality handbags that will impress customers. This will help Coach to continue to grow and prosper. New designs will help attract more customers to buy Coach products. The company can only benefit with new and unique products in the market. If Lew Frankfort can continue to do this Coach can be a leader in the market‚ which will help the company grow. Second‚ brand awareness should be increased. It can
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FASHION ECONOMICS BUSINESS MODEL ANALYSIS MAX MARA VS PINKO SUBMITTED BY YU XIMAN XU SIDI YANG CHENXIAO [pic][pic][pic] 1; Introduction: Max Mara is the best-known name of a number of lines produced by the Maramotti family which include Sportmax‚ Weekend (lower priced with less expensive fabrics)‚ I Blues (separates)‚ Penny Black and Marella (lower priced)‚ Pianoforte (evening clothes)‚ Max and Co‚ and Marina Rinaldi (for larger sized women). It is one of the largest if not the largest manufacturers
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Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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research skills Proposal assignment STUDENT NAME: YUNHAN FAN STUDENT NUMBER: 25568264 COURSE NAME: FTM DEGREE LEVEL: MA COURSE CODE: ARTD 6086 Research Skills COURSE CONVENOR: HollyGale DATE OF SUBMISSION: 10 January 2013 TABLE OF CONTENTS ABSTRACT……………………………………………………………………..1 INTRODUCTION……………………………………………………………….2 LITERATURE REVIEW………………………………………………..………6 METHODOLOGY AND FEASIBILITY……………………………………….11 METHODOLOGY……………………………………………………………...11 METHOD…………………………………………
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world‚ such as: Versace‚ Chanel‚ Prada‚ Louis Vuitton‚ Dior and Armani. Concerning the Italian market‚ I found interesting to analyze Versace Prada and Bottega Veneta as main competitors of Gucci and analyze the points in common and the differences. First‚ all these brands belong to an Italian heritage‚ even if Gucci and Prada were founded much earlier than Bottega Veneta (1967) and Versace (1978). We can say that they all are luxury brands‚ with a price range that goes from about 200 € to 15.000 €‚
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Evaluate De Sole’s Latest Strategic Move To Buy Yves Saint Laurent And Sergio Rossi-includes things like planning‚ finance‚ accounting‚ legal and govt affairs‚ info systems‚ etc -typically supports the entire value chain -could be important – especially things like keeping in touch with govt Resource based view of the firm (RBV) -resource not necessarily controlled by company -sometimes firms might contract out resources -combines 2 perspectives -1) internal analysis of phenomena within
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increase their brand visibility and recall. Moreover‚ their customers are targeted successfully through enhancing their brands images. All in all‚ those associations would eventually augment the luxury and its value that LVMH aims at building. Weaknesses A shortcoming in LVMH’s company is their limited presence in the retail division. This means that the company is highly dependant on sales to retailers. This in turn has caused the company’s luxury goods vulnerable to destocking by their retailers
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Anaïs Averseng Master 2 Luxury brand management How is the business of luxury shoes adapting to the challenges of new consumer demand‚ geographical availability and modern marketing? Please discuss these issues‚ as well as the factors are shaping our industry today and tomorrow? 21st of December 2012 I decided to focus on the shoes industry‚ because is a more complex business. Women are attracted naturally by shoes but men don’t. The luxury Maison
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Image • High quality products achieved high quality control standards • Distribution is company owned • Collaboration with renaund Japanese Artists. • Attention to the distribution stores location‚ layout‚ architecture etc. Weaknesses • Very High Reliance on Japanese market • Brand dilution •
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McKinsey Consumer and Shopper Insights June 2012 Standing Tall: Japan’s Resilient Luxury Market Brian Salsberg Naomi Yamakawa Photograph: Abbie Chessler 2 In the immediate aftermath of the tsunami‚ earthquake and nuclear disaster that hit Japan last year‚ killing 19‚000 people and battering the nation’s already shaky confidence‚ it was hardly surprising that people didn’t feel like shopping. At the time‚ the conventional wisdom was that such restraint was likely to last. People would
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